So, you love to make jewelry, and now you’re looking for the skills and know-how to start your own jewelry business. Have you heard? You can register for a comprehensive, two-day workshop for the business novice, called Smart Tools To Help You Grow Your Business offered during the Rio Grande Winter Workshop Series this January. It’s an investment in your own success!
This workshop is an intensive class that covers everything from your business plan to creating a marketing plan to understanding your financials. It also covers online marketing and social media. Over the course of two days, you will gain insight from several experts who each specialize in a specific business area.
Arien Gessner, a Marketing Manager at Rio Grande and contributor here at The Studio, will teach an introduction to e-commerce as well as search engine marketing for jewelers. He is extremely knowledgeable and will turn otherwise daunting topics into concrete, accessible information that will serve your business efforts.
After receiving his MBA, Arien started a company that marketed training materials to the construction industry. The company’s first client, he remembers, was "an artist who was doing some very cool things in decorative concrete." The company helped her write and publish a manual, then marketed it online through search engines. Says Arien, "a few orders began to trickle in, then a few more. Before long there was a complete line of manuals and videos and the royalties were rolling in." Such is the power of digital marketing when focused and executed effectively!
Arien says, "I hope that each student leaves the Smart Tools class with a strategy for getting traffic from search engines, and an understanding of how to convert that traffic into customers."
You’ll also learn from Marlene Richey, a regular contributor here at The Studio. Marlene has served on numerous boards of directors, including the Society of North American Goldsmiths and Contemporary Jewelry Design Group. She was a professor at the Fashion Institute of Technology and Maine College of Art. Author of the award-winning book Profiting by Design and consultant to both emerging and well-established artists, she’s a fantastic resource for you!
She says, "My desire is for all of my students and clients to be able to make a living at their creative endeavors. And while making art and running a business, my goal is that they discover the joy of sharing their work with their customers and patrons. Making wonderful work and having it appreciated by someone willing to spend their hard-earned money on it, is one of the greatest compliments an artist can experience." She gets where you are!
Julianna Silva will also bring her expertise to this valuable workshop! Julianna is passionate about her career in helping micro-businesses, non-profit organizations, women entrepreneurs, and artists build their businesses on rock-solid principles and innovative strategies. In her career at WESST, Julianna provides marketing strategies, accounting services, and operations support to small businesses and has mentored businesses with marketing support, business plan implementation, accounting systems, and more. She’s a wealth of knowledge, so don’t miss her informative, step-by-step approach to understanding the financial basics of your business.
And, finally, I’ll teach you valuable ways to gain followers and build relationships through social media. I’ll help you maximize your efforts out there, knowing that you really want to spend less time on your computer and more time at your bench.
As the social media marketer for Rio Grande, I’m constantly interacting with Rio friends and partners around the world—and I love it. I hold a master's in Sculpture, and a Master of Fine Arts in Visual Arts, and I understand the priorities of artists. I also love listening to a client and matching the product to the solution that results in a win/win experience. I can’t wait to meet you and talk about your business goals!
Register now for one of two sessions of this workshop: Jan. 28–29, 9am–4pm or Jan. 30–31, 9am–4pm. Let us know if you have any questions about the class by leaving a comment here, and we’ll be sure to get right back to you.Comment on this article
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