A company profile is an important part of any business plan. It is a comprehensive yet brief description of your company, and since it is a part of your business plan, it should be updated regularly. It should be
Ana Cavalheiro pondered exposing the space behind the jeweler for years. Something about the creative area where a person’s inspiration comes to life compelled her—it stuck in her mind. But, as a busy jeweler herself, she couldn’t find the time
The members of our Jewelry Tech Team are our in-house jewelry making experts. Combined, they’ve been working in the jewelry industry for more than 100 years, and they’ve accumulated a vast amount of knowledge and know-how that they love to share.
Understanding the difference between a long-term trend and a short-term fad can help you align your jewelry business with consumer demand while avoiding the pitfalls of designing around passing styles that die out after a couple of seasons. But distinguishing what’s
These days you need written words for almost every aspect of your business: to tell the story of why you started making jewelry on your website, to share the inspiration for a new bracelet, to articulate your design philosophy, to craft a post on Facebook, to pen descriptions on Etsy, and the list goes on and on. In this latest Business Know-How post, Marlene Richey explains that improving your writing skills just a little can have big payoffs.