Understanding the difference between a long-term trend and a short-term fad can help you align your jewelry business with consumer demand while avoiding the pitfalls of designing around passing styles that die out after a couple of seasons. But distinguishing what’s
These days you need written words for almost every aspect of your business: to tell the story of why you started making jewelry on your website, to share the inspiration for a new bracelet, to articulate your design philosophy, to craft a post on Facebook, to pen descriptions on Etsy, and the list goes on and on. In this latest Business Know-How post, Marlene Richey explains that improving your writing skills just a little can have big payoffs.
What place does hand-rendering your designs have in a jeweler’s process? Can putting pencil to paper really benefit a jeweler in the digital age? Jewelry designer Rémy Rotenier believes that hand-drawn designs help jewelers and designers connect with clients, plot out new designs, and encourage sales in retail settings. He has taught the art of hand-rendering jewelry for years and now, thanks to his new two-course instructional DVD series, you can learn from him too!
Today’s “Influencers in Jewelry Design” post continues a series by Marlene Richey that celebrates the most influential and important shapers of contemporary jewelry design. This time, Marlene spotlights metalsmith, master enamelist, and renaissance woman Linda Darty. Linda has played a pivotal role in advocating on behalf of the integrity and versatility of the art form of enameling. Take a look at her story and then tell us how Linda’s work has influenced you. Join the conversation—we want to hear your jewelry Influencer stories!
Swanstrom’s resident tool master Tim Sheriff is gearing up for a one-of-a-kind classroom experience at Rio: He will tag-team with talented designer/instructor Lauren Tobey for a Winter Workshop class that will take disc cutters and pliers to the limits of students’ imaginations. In this edition of The Studio, read about Tim’s journey from Iowa farmhand to jewelry-making rock star, and pick up a few of his invaluable nuggets along the way.
Today marks our final “What Are You Working on Now” contest with a big, fat “thank you” to all of you for sharing what’s on your bench month after month! Take a look at today’s contest winner, Kristen Baird, whose gorgeous work is the perfect way to finish our peek onto jewelry benches all over the globe over the past three years.
Today, on The Studio, Marlene Richey brings us part two of her Marketing Plan Series. She shares concrete advice about how to begin your plan, set attainable goals, assess your success, and remain nimble by regularly reworking your plan. With Marlene’s expert advice you’ll learn how to get the biggest return on your marketing investment.
Jayne Redman’s new class at Rio Grande’s 2015 Winter Workshop, held January 25–30, is Making Multiples: Blanking Dies and Pattern Development. During the class, Jayne will teach students the process of making and using a blanking die from start to finish, in the process teaching them how to save countless precious hours they would otherwise spend individually sawing components.