So, you love to make jewelry, and now you’re looking for the skills and know-how to start your own jewelry business. Have you heard? You can register for a comprehensive, two-day workshop for the business novice, called Smart Tools To Help You Grow Your Business offered during the Rio Grande Winter Workshop Series this January. It’s an investment in your own success!
This workshop is an intensive class that covers everything from your business plan to creating a marketing plan to understanding your financials. It also covers online marketing and social media. Over the course of two days, you will gain insight from several experts who each specialize in a specific business area.
Arien Gessner, a Marketing Manager at Rio Grande and contributor here at The Studio, will teach an introduction to e-commerce as well as search engine marketing for jewelers. He is extremely knowledgeable and will turn otherwise daunting topics into concrete, accessible information that will serve your business efforts.
After receiving his MBA, Arien started a company that marketed training materials to the construction industry. The company’s first client, he remembers, was "an artist who was doing some very cool things in decorative concrete." The company helped her write and publish a manual, then marketed it online through search engines. Says Arien, "a few orders began to trickle in, then a few more. Before long there was a complete line of manuals and videos and the royalties were rolling in." Such is the power of digital marketing when focused and executed effectively!
Arien says, "I hope that each student leaves the Smart Tools class with a strategy for getting traffic from search engines, and an understanding of how to convert that traffic into customers."
You’ll also learn from Marlene Richey, a regular contributor here at The Studio. Marlene has served on numerous boards of directors, including the Society of North American Goldsmiths and Contemporary Jewelry Design Group. She was a professor at the Fashion Institute of Technology and Maine College of Art. Author of the award-winning book Profiting by Design and consultant to both emerging and well-established artists, she’s a fantastic resource for you!
She says, "My desire is for all of my students and clients to be able to make a living at their creative endeavors. And while making art and running a business, my goal is that they discover the joy of sharing their work with their customers and patrons. Making wonderful work and having it appreciated by someone willing to spend their hard-earned money on it, is one of the greatest compliments an artist can experience." She gets where you are!
Julianna Silva will also bring her expertise to this valuable workshop! Julianna is passionate about her career in helping micro-businesses, non-profit organizations, women entrepreneurs, and artists build their businesses on rock-solid principles and innovative strategies. In her career at WESST, Julianna provides marketing strategies, accounting services, and operations support to small businesses and has mentored businesses with marketing support, business plan implementation, accounting systems, and more. She’s a wealth of knowledge, so don’t miss her informative, step-by-step approach to understanding the financial basics of your business.
And, finally, I’ll teach you valuable ways to gain followers and build relationships through social media. I’ll help you maximize your efforts out there, knowing that you really want to spend less time on your computer and more time at your bench.
As the social media marketer for Rio Grande, I’m constantly interacting with Rio friends and partners around the world—and I love it. I hold a master's in Sculpture, and a Master of Fine Arts in Visual Arts, and I understand the priorities of artists. I also love listening to a client and matching the product to the solution that results in a win/win experience. I can’t wait to meet you and talk about your business goals!
Register now for one of two sessions of this workshop: Jan. 28–29, 9am–4pm or Jan. 30–31, 9am–4pm. Let us know if you have any questions about the class by leaving a comment here, and we’ll be sure to get right back to you.Comment on this article
One week ago today, we posted a story about the Bell family, master metalsmith Shane R. Hendren, rare and beautiful Stormy Mountain turquoise, and the Montezuma Ball auction. As promised, today we’re here to bring you an image of the gorgeous Shane R. Hendren necklace and earring ensemble that was sold by auction at the Ball, as well as the video interview with Shane. Read this exciting story and you’ll know why we’re counting our blessings! Happy Thanksgiving wishes to all our friends!...Read the Rest
On Saturday, November 23, the 2013 Montezuma Ball will hold an auction to benefit several worthy New Mexico non-profits . It will be an evening with a gorgeous, historically rich theme, The Year of Turquoise. The name and the cause lured Molly Bell, a Rio Grande director and daughter of founder Saul Bell, to dig into an old family treasure and elicit the talents of exquisite local jewelry artist, Shane R. Hendren....Read the Rest
Holiday shopping season is around the corner! Are you ready to show off your jewelry? I mean, really ready? It takes some assessment and house cleaning to position your beautiful line of jewelry in the best possible light. To help you get the most from your displays this season we’re sharing a helpful checklist of display and packaging details and then a great video with Mark Nelson which features even more display tips and ideas....Read the Rest
Today, on The Studio, we’re sharing three necklace projects from Rio’s Winter Fashion Trends Project page. These necklaces hearken back to the black and white style of the Roaring ’20s. In long lengths, they swing on dancers, sway in casual conversation, and accentuate the neck of the wearer, already fashionably exposed by the short, sassy bob hairstyle of the era. Be inspired by these and ALL the projects on our Fashion Trends webpage and see where they take your own designs!...Read the Rest
We’d like to invite you to our new Fashion Trends page for some inspiration this holiday season, and introduce a couple of our hottest new projects on The Studio today. We’re thinking crystals, swank, sophisticated fun, and jazz that drapes around your neck and dangles from your ears. We hope that you and your customers enjoy them, and that you can use them as a creative springboard for your own line....Read the Rest
Sometimes the very place where a gemstone would go is the place where a jeweler puts another kind of gem instead: a resin medium that holds mementos, art, and keepsakes. Today’s blog post features three resin projects, all available free on the jewelry making project page of Rio’s website. Our own Shelby Chant shows us how much fun it can be to create elegant and one-of-a-kind resin jewelry....Read the Rest
Do you teach jewelry making to a student under the age of 18 who continues to amaze you? Or, perhaps you are a young jewelry student reading this, and wanting to try your hand at a renowned jewelry competition. If so, then it’s time to throw your jewelry design into the ring! The Saul Bell Design Award competition includes an Emerging Artist category, and is accepting entries for 50 more days!...Read the Rest
There’s a lot to be excited about when it comes to PMC! Take a look at the inspiring PMC projects we’ve featured on the blog today and then check out the PMC classes that are scheduled for the end of October/beginning of November here at Rio Grande. There are still a few seats available—so hurry and sign up!...Read the Rest
Check out jeweler Melodie Owen’s recent interview on jewelspan.com, in which she talks about how much she’s learned in Rio Grande’s classes over the years. Melodie has become part of the Rio Grande family as she’s expanded her skills and knowledge, and we love following her work. Thanks Melodie!...Read the Rest