A 2013 Forbes survey found that “those customers who had customized a product online engaged more with the company. They visited its website more frequently, stayed on the page longer and were more loyal to the brand.” How can you, as a jeweler, tap into this craving for personalized goods? Read on and consider the myriad ways you can tap into this trend and make things personal!
Go behind the scenes and hear the story of another 2014 Saul Bell Design Award winner. Merry-Lee Rae took first place in the Enamel category and I spent some time getting to know her recently. Take a look to learn more about what makes Merry-Lee tick, then get started on your own masterpiece for the 2016 Saul Bell Design Award competition!
Today we present the second in our series of four posts about fall 2014 jewelry trends. By contrast with classic pearls, which we featured as our inaugural trend, today’s post switches gears and explores the pearl’s counterpoint: an edgier, darker look that was just as popular on the fall runways. We’re calling it “Underworld,” and we think you’re going to like it.
According to the Spring 2015 Pantone Color Report, there’s a move toward the cooler and softer side of the color spectrum. Jewelers can and should use the report as a reference tool. Whether selecting a bead or enamel shade for a single piece or choosing a display or packaging theme for the entire season, it is helpful to know the palette consumers will be looking for in the coming months. Check out our Pantone-inspired picks!
Joe Silvera, of the Silvera Jewelry School, was here at Rio Grande in August to teach a class on soldering gold-and silver-filled metals for our Summer Workshop Series. Heather Apodaca joined Joe’s 2-day class and learned to make a simple ring project using faceted round wire. In today’s post, Heather shares step-by-step instructions for making this simple eye-catching ring!
Seasonal trends can be hard to nail down and staying on top of them is a daunting task for a jeweler busy at the bench. But, like it or not, trends will drive your customers’ behavior, and having your hammer on their pulse can translate directly into sales. Today, on The Studio, see four of the fall season’s biggest trends and bring them from the catwalk to your jewelry bench.
The Studio is delighted to introduce you to our Saul Bell Design Award winners…one category at a time! Today’s featured winner, Aneka Hausmann, placed in the Emerging Jewelry Artist category. Take a look to learn more about what makes this exceptional young artist tick and then check back in the coming weeks to see in-depth spotlights on more of our winners!
Annie Koenig won second place in the gold/platinum category of the 2014 Saul Bell Design Award competition. She documented her artistic journey on her website and we’ve shared her story here in a four-part series. Today you can read the final chapter, about how she put the details and finishing touches on her award-winning piece and then celebrated by attending the awards ceremony. Read Annie’s wonderful story and then challenge yourself by entering the 2015 Saul Bell Design Award competition!
The Call for Entries for the 2015 Saul Bell Design Award competition is out! This year we want to know: What is design to you? Join us on The Studio as we take a closer look at the competition and enjoy a few of the winning pieces from years past.
Last week, Rio’s 2014 Summer Workshop Series had students and teachers from across the jewelry industry converging to share knowledge, learn something new, and have a little fun at the bench. We were surrounded by some of the best and brightest minds in the jewelry industry, and it made for an inspiring atmosphere. So we thought we’d give anyone who couldn’t make the trek to Albuquerque this summer a little window into the workshop—take a look!