If you’re running a small jewelry business, sooner or later, you’ll realize that you need to have a set of company policies established for your clients and yourself. Usually this realization comes when a problem arises and you have no idea how to handle it or what is appropriate to do. No matter what the situation, […]
A company profile is an important part of any business plan. It is a comprehensive yet brief description of your company, and since it is a part of your business plan, it should be updated regularly. It should be an informative document that highlights what the business stands for and where it is at any moment […]
Sam Alfano is a gifted gun, knife and fine jewelry engraver. He’s also an inspired teacher and a savvy businessman. On top of all that, he produces a series of instructional videos, hosts the engraving forum EngraversCafe.com, which has over 10,000 members worldwide, and runs a tutorial website, iGraver.com. And that’s just the beginning. Sam […]
Understanding the difference between a long-term trend and a short-term fad can help you align your jewelry business with consumer demand while avoiding the pitfalls of designing around passing styles that die out after a couple of seasons. But distinguishing what’s a trend and what’s a fad is harder than you might think. How can you tell […]
“You are one of the first people in the world to work in this metal … Argentium.” –Ronda Coryell’s first statement to her Argentium® classes. When talking about influencers in the world of jewelry design, Ronda Coryell is among an elite group. An award-winning designer, a renowned educator and one of the industry’s foremost experts […]
One of the best ways to increase jewelry sales at stores and galleries is to discover what is right in your own backyard. Often local business owners are looking to feature designers from their area or are in need of skilled jewelers to take on contract work. Undoubtedly, you know most of these stores. The […]
These days you need written words for almost every aspect of your business: to tell the story of why you started making jewelry on your website, to share the inspiration for a new bracelet, to articulate your design philosophy, to craft a post on Facebook, to pen descriptions on Etsy, and the list goes on and on. In this latest Business Know-How post, Marlene Richey explains that improving your writing skills just a little can have big payoffs.
Today’s “Influencers in Jewelry Design” post continues a series by Marlene Richey that celebrates the most influential and important shapers of contemporary jewelry design. This time, Marlene spotlights metalsmith, master enamelist, and renaissance woman Linda Darty. Linda has played a pivotal role in advocating on behalf of the integrity and versatility of the art form of enameling. Take a look at her story and then tell us how Linda’s work has influenced you. Join the conversation—we want to hear your jewelry Influencer stories!
Today, on The Studio, Marlene Richey brings us part two of her Marketing Plan Series. She shares concrete advice about how to begin your plan, set attainable goals, assess your success, and remain nimble by regularly reworking your plan. With Marlene’s expert advice you’ll learn how to get the biggest return on your marketing investment.
Today’s “Influencers in Jewelry Design” post continues a series by Marlene Richey that celebrates the most influential and important shapers of contemporary jewelry design. This time, Marlene spotlights the extraordinary talent and groundbreaking contributions of George Sawyer. George was the first to bring gold mokumé gane to the market as jewelry and the first to use precious metals in his patterning. How has George’s work influenced you? Join the conversation—we want to hear your jewelry Influencer stories!
Today, on The Studio, Marlene Richey introduces part one of a larger series about how to get your jewelry in the spotlight by developing a comprehensive marketing plan. Who is your target market? How do you intend to reach them? Start thinking about these questions and more and with Marlene’s expertise you’ll learn how to get the biggest return on your marketing investment.
Today’s “Influencers in Jewelry Design” post continues a series by Marlene Richey that celebrates the most influential and important shapers of contemporary jewelry design. This time, Marlene spotlights the lasting impact of Alexander Calder and The Bauhaus, both of whom have had a far-reaching influence on industrial design, fine art, and jewelry making for decades. How have these design greats influenced you? Join the conversation—we want to hear your jewelry Influencer stories!