Today, on The Studio, Marlene Richey introduces part one of a larger series about how to get your jewelry in the spotlight by developing a comprehensive marketing plan. Who is your target market? How do you intend to reach them? Start thinking about these questions and more and with Marlene’s expertise you’ll learn how to get the biggest return on your marketing investment.
Today’s “Influencers in Jewelry Design” post continues a series by Marlene Richey that celebrates the most influential and important shapers of contemporary jewelry design. This time, Marlene spotlights the lasting impact of Alexander Calder and The Bauhaus, both of whom have had a far-reaching influence on industrial design, fine art, and jewelry making for decades. How have these design greats influenced you? Join the conversation—we want to hear your jewelry Influencer stories!
If you work in the jewelry world, you are potentially a security risk, even if you work with non-precious materials. Today, Marlene Richey shares a list of 15 simple tips that will decrease your risk and increase your awareness. Her tips allow you to be security-savvy and take precautions to protect yourself and your work.
Today’s “Influencers in Jewelry Design” post is the second in a series that celebrates the most influential and important shapers of contemporary jewelry design. This time, Marlene Richey spotlights the profound influence of pioneering jewelry designer Ramona Solberg, who is considered to be the grandmother of Northwest found-art jewelry. Learn more about Ramona and then join the conversation—we want to hear your jewelry Influencer stories!
What are the pros and cons of running your jewelry business from home? Marlene Richey is the person to ask. She ran her own home-based jewelry design business for more than 30 years and she’s on The Studio today to give you the nitty gritty on what to expect when you work in the same place where you wear your bunny slippers!
This inaugural “Influencers” post launches a series of articles, here on The Studio, that celebrate the most influential and important shapers of contemporary jewelry design. On a recurring basis, Marlene Richey will spotlight the story of an important influencer and she invites YOU to join the conversation! Share your unique perspective on the designer she spotlights and then tell us the story of those individuals in the jewelry world who have had the greatest impact on you as a jewelry artist!
What’s the single biggest thing you can do to grow your jewelry business in the next year? Develop a business plan. We know, we know. It sounds like a daunting proposition. But it doesn’t have to be. In today’s post, Jewelry business maven Marlene Richey breaks down the process and offers a template that’ll get you started on your plan.
Today, on The Studio, Marlene Richey talks about the power of providing exceptional customer service. What outstanding customer service experience have you had recently and how did it make you feel? How can your service create a lasting positive memory for your customer? Remember, “The customer’s perception is your reality”!
Today, on The Studio, Marlene Richey gives great, concrete advice on how you can merchandise your jewelry designs. Merchandising is the art of creating a common theme in your collection and capitalizing on that theme to encourage customer loyalty and sales. Merchandise your work beautifully and it will be easy to understand and identify. It will tell YOUR story!
One of the most important skills you can nurture and develop as a business owner is the skill of self-promotion through networking! Today, on The Studio, Marlene Richey gives you tips on how you can network to build connections with potential customers and grow your business in the process.
In Marlene Richey’s first two posts on “Doing a Show,” she helped you apply, be accepted to, and prepare for your first jewelry trade show. In today’s post, she shares the nitty gritty on what you can expect at the show Itself—it’s show time! Marlene has the experience and wisdom to break it down for you! Grab a notebook and get ready to take some notes and then knock some socks off at your first (or your next) big show!
In Part Two of Marlene Richey’s multi-part series on “Doing a Show,” she helps you prepare for your first big wholesale or retail show! Good preparation is key to a great outcome and Marlene has the experience and wisdom to break it down for you! Grab a notebook and get ready to take some notes and then knock some socks off at your first (or your next) big show!