This inaugural “Influencers” post launches a series of articles, here on The Studio, that celebrate the most influential and important shapers of contemporary jewelry design. On a recurring basis, Marlene Richey will spotlight the story of an important influencer and she invites YOU to join the conversation! Share your unique perspective on the designer she spotlights and then tell us the story of those individuals in the jewelry world who have had the greatest impact on you as a jewelry artist!
What’s the single biggest thing you can do to grow your jewelry business in the next year? Develop a business plan. We know, we know. It sounds like a daunting proposition. But it doesn’t have to be. In today’s post, Jewelry business maven Marlene Richey breaks down the process and offers a template that’ll get you started on your plan.
Today, on The Studio, Marlene Richey talks about the power of providing exceptional customer service. What outstanding customer service experience have you had recently and how did it make you feel? How can your service create a lasting positive memory for your customer? Remember, “The customer’s perception is your reality”!
Today, on The Studio, Marlene Richey gives great, concrete advice on how you can merchandise your jewelry designs. Merchandising is the art of creating a common theme in your collection and capitalizing on that theme to encourage customer loyalty and sales. Merchandise your work beautifully and it will be easy to understand and identify. It will tell YOUR story!
One of the most important skills you can nurture and develop as a business owner is the skill of self-promotion through networking! Today, on The Studio, Marlene Richey gives you tips on how you can network to build connections with potential customers and grow your business in the process.
In Marlene Richey’s first two posts on “Doing a Show,” she helped you apply, be accepted to, and prepare for your first jewelry trade show. In today’s post, she shares the nitty gritty on what you can expect at the show Itself—it’s show time! Marlene has the experience and wisdom to break it down for you! Grab a notebook and get ready to take some notes and then knock some socks off at your first (or your next) big show!
In Part Two of Marlene Richey’s multi-part series on “Doing a Show,” she helps you prepare for your first big wholesale or retail show! Good preparation is key to a great outcome and Marlene has the experience and wisdom to break it down for you! Grab a notebook and get ready to take some notes and then knock some socks off at your first (or your next) big show!
Marlene Richey’s next four Business Know-How posts will be dedicated to successful exhibiting at either wholesale or retail jewelry shows. Today, she dives into Part One with a list of the reasons to exhibit at a show and lots of great advice about the application process!
You hear the term “branding” a lot when talking to businesses whether they are large or small. What is your brand? Why is branding important? How can you brand yourself and your business? It is difficult, if not downright impossible, to be a successful entrepreneur anymore unless you have an established brand look, feel, image, logo, marketing materials, and product. Read today’s Business Know-How with Marlene Richey to get the branding nitty gritty and then start building your brand!
There are five distinct categories for jewelry makers who generate income from their skills. Once you have an instinct for which segment of the jewelry industry best defines your work, then you will know which shows to enter, what periodicals you should be reading or advertising in, what market is best suited for you, and what to expect from the market and your customers. In today’s helpful post, Marlene continues to share business know-how and wisdom. What category do you belong in? How will this knowledge change your business?
In today’s blog post, Good Pricing Strategies—Part Two, Marlene Richey offers six more concrete tips about how jewelry makers can establish a smart pricing strategy that will make them profitable. After all, profits make it possible for you to follow your passion AND make a living at it. Profits = Happiness.
There are as many ways to create a pricing formula as there are people running businesses. In today’s post, Marlene Richey focuses on helping jewelry makers establish a smart pricing strategy by breaking her method down into easy, straightforward steps.