When I consult with clients or teach a class, one of the first things I have folks do is define and describe their ultimate customer. Who is willing to slap down hard-earned cash to have your services or jewelry? And how do you get their attention?
To run a business that sells a product or offers a service, you must first carefully and thoughtfully define what it is you are selling. Come up with 15−20 words to describe a body or collection of your work. The words should be colorful, tell a story, have a strong impact, and accurately define what you are making.
What’s in a name? Seems simple enough, naming your business, but it isn’t always. In today’s Business Know-How post, Marlene Richey shares her wisdom about choosing a name for your business.
Any successful art-based business requires equal attention to three important components: The Maker, the Manager, and the Market. Art-business maven, Marlene Richey, is on The Studio today to tell us about the importance of honing our skills in and balancing each of these areas!
In today’s post, Marlene Richey challenges you to take a good, long, honest look at yourself and decide if you are cut out for starting a business and what skills could use improvement. Read on to find out what you should consider BEFORE you choose to become your own boss. . .
When the idea first hits that you would like to sell some of your hand-crafted jewelry, it seems like a natural progression from taking your hobby, passion, art, and skills to the next step: A business. You are creating so many wonderful pieces and all your friends and family have more than enough jewelry to last a couple of lifetimes. Since everyone loves your work, you think, why not start selling it? In today’s post, Marlene Richey gives you an exciting challenge that will start you on the road to business success: Answer ten questions that will help you define and clarify your jewelry-business goals!