Marlene Richey’s next four Business Know-How posts will be dedicated to successful exhibiting at either wholesale or retail jewelry shows. Today, she dives into Part One with a list of the reasons to exhibit at a show and lots of great advice about the application process!
You hear the term “branding” a lot when talking to businesses whether they are large or small. What is your brand? Why is branding important? How can you brand yourself and your business? It is difficult, if not downright impossible, to be a successful entrepreneur anymore unless you have an established brand look, feel, image, logo, marketing materials, and product. Read today’s Business Know-How with Marlene Richey to get the branding nitty gritty and then start building your brand!
There are five distinct categories for jewelry makers who generate income from their skills. Once you have an instinct for which segment of the jewelry industry best defines your work, then you will know which shows to enter, what periodicals you should be reading or advertising in, what market is best suited for you, and what to expect from the market and your customers. In today’s helpful post, Marlene continues to share business know-how and wisdom. What category do you belong in? How will this knowledge change your business?
In today’s blog post, Good Pricing Strategies—Part Two, Marlene Richey offers six more concrete tips about how jewelry makers can establish a smart pricing strategy that will make them profitable. After all, profits make it possible for you to follow your passion AND make a living at it. Profits = Happiness.
There are as many ways to create a pricing formula as there are people running businesses. In today’s post, Marlene Richey focuses on helping jewelry makers establish a smart pricing strategy by breaking her method down into easy, straightforward steps.
In this new installment of Business Know-How with Marlene Richey, Marlene explores the many facets of working by and for yourself. She reminds us that when you’re a small business owner you’re the CEO and the janitor!
When I consult with clients or teach a class, one of the first things I have folks do is define and describe their ultimate customer. Who is willing to slap down hard-earned cash to have your services or jewelry? And how do you get their attention?
To run a business that sells a product or offers a service, you must first carefully and thoughtfully define what it is you are selling. Come up with 15−20 words to describe a body or collection of your work. The words should be colorful, tell a story, have a strong impact, and accurately define what you are making.
What’s in a name? Seems simple enough, naming your business, but it isn’t always. In today’s Business Know-How post, Marlene Richey shares her wisdom about choosing a name for your business.
Any successful art-based business requires equal attention to three important components: The Maker, the Manager, and the Market. Art-business maven, Marlene Richey, is on The Studio today to tell us about the importance of honing our skills in and balancing each of these areas!
In today’s post, Marlene Richey challenges you to take a good, long, honest look at yourself and decide if you are cut out for starting a business and what skills could use improvement. Read on to find out what you should consider BEFORE you choose to become your own boss. . .
When the idea first hits that you would like to sell some of your hand-crafted jewelry, it seems like a natural progression from taking your hobby, passion, art, and skills to the next step: A business. You are creating so many wonderful pieces and all your friends and family have more than enough jewelry to last a couple of lifetimes. Since everyone loves your work, you think, why not start selling it? In today’s post, Marlene Richey gives you an exciting challenge that will start you on the road to business success: Answer ten questions that will help you define and clarify your jewelry-business goals!