This series of interviews explores some of the stories from the #RioJeweler community. #RioJeweler is a way for jewelers to share moments from the bench on Facebook, Instagram and Twitter. Designers from around the world use the hashtag to chronicle their stories, their work and their lives as jewelers. We’re looking forward to exploring stories from […]
Social media holds many opportunities for promoting your jewelry business, but where do you begin? One effective—and manageable—place to start is to create a business page on Facebook. Millions of people post, like, share, make buying decisions, and see your images and posts on Facebook. Here’s how to gather your own fan base on Facebook, from start to finish.