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Rio Grande. A Berkshire Hathaway Company.
A Berkshire Hathaway Company.
Business Know-How
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Columbine Earrings Two-tone

What are the pros and cons of running your jewelry business from home? Marlene Richey is the person to ask. She ran her own home-based jewelry design business for more than 30 years and she’s on The Studio today to give you the nitty gritty on what to expect when you work in the same place where you wear your bunny slippers!

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chuck3

What does it take to be a WILDLY successful seller on Etsy? We wanted to know, so we asked Chuck Domitrovich of Down to the Wire Designs how he does it. Chuck shared five simple and effective suggestions that will help you make the most of your online selling experience!

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lawsonfeatured

Jim Lawson was at Rio Grande last week to teach a photography class during our Summer Workshop Series. He sat down with us to talk about the difficulties of photographing jewelry and to share 10 easy tips from his class to help novice photographers start taking beautiful shots of their work.

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C . Nelson Urban-Armour

What’s the single biggest thing you can do to grow your jewelry business in the next year? Develop a business plan. We know, we know. It sounds like a daunting proposition. But it doesn’t have to be. In today’s post, Jewelry business maven Marlene Richey breaks down the process and offers a template that’ll get you started on your plan.

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Today, on The Studio, Marlene Richey talks about the power of providing exceptional customer service. What outstanding customer service experience have you had recently and how did it make you feel? How can your service create a lasting positive memory for your customer? Remember, “The customer’s perception is your reality”!

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michaelgood21

Today, on The Studio, Marlene Richey gives great, concrete advice on how you can merchandise your jewelry designs. Merchandising is the art of creating a common theme in your collection and capitalizing on that theme to encourage customer loyalty and sales. Merchandise your work beautifully and it will be easy to understand and identify. It will tell YOUR story!

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Evon

One of the most important skills you can nurture and develop as a business owner is the skill of self-promotion through networking! Today, on The Studio, Marlene Richey gives you tips on how you can network to build connections with potential customers and grow your business in the process.

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deb1

Jewelers, have you considered using a card reader to accept credit card payments from interested customers when you’re on the road? Check out our latest blog post and find out about the great success jeweler Deb Strecansky of Sky Designs has experienced in her business using the Square with her smart phone.

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nina-bird

Social media holds many opportunities for promoting your jewelry business, but where do you begin? One effective—and manageable—place to start is to create a business page on Facebook. Millions of people post, like, share, make buying decisions, and see your images and posts on Facebook. Here’s how to gather your own fan base on Facebook, from start to finish.

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bree1

In Marlene Richey’s first two posts on “Doing a Show,” she helped you apply, be accepted to, and prepare for your first jewelry trade show. In today’s post, she shares the nitty gritty on what you can expect at the show Itself—it’s show time! Marlene has the experience and wisdom to break it down for you! Grab a notebook and get ready to take some notes and then knock some socks off at your first (or your next) big show!

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