Social media holds many opportunities for promoting your jewelry business, but where do you begin? One effective—and manageable—place to start is to create a business page on Facebook. Millions of people post, like, share, make buying decisions, and see your images and posts[...]
In Marlene Richey's first two posts on "Doing a Show," she helped you apply, be accepted to, and prepare for your first jewelry trade show. In today's post, she shares the nitty gritty on what you can expect at the show Itself—it’s show time! Marlene has the experience and wi[...]
In Part Two of Marlene Richey's multi-part series on "Doing a Show," she helps you prepare for your first big wholesale or retail show! Good preparation is key to a great outcome and Marlene has the experience and wisdom to break it down for you! Grab a notebook and get ready to [...]
Marlene Richey's next four Business Know-How posts will be dedicated to successful exhibiting at either wholesale or retail jewelry shows. Today, she dives into Part One with a list of the reasons to exhibit at a show and lots of great advice about the application process![...]
You hear the term "branding" a lot when talking to businesses whether they are large or small. What is your brand? Why is branding important? How can you brand yourself and your business? It is difficult, if not downright impossible, to be a successful entrepreneur anymore unless[...]
There are dozens of ways that you can promote your products, or yourself as an artist, without all the technical mumbo jumbo that most people associate with search engine marketing. Today, on The Studio, Rio marketing genius Arien Gessner shows you a great option that is ideal fo[...]
There are five distinct categories for jewelry makers who generate income from their skills. Once you have an instinct for which segment of the jewelry industry best defines your work, then you will know which shows to enter, what periodicals you should be reading or advertising [...]
In today's blog post, Good Pricing Strategies—Part Two, Marlene Richey offers six more concrete tips about how jewelry makers can establish a smart pricing strategy that will make them profitable. After all, profits make it possible for you to follow your passion AND make a liv[...]
There are as many ways to create a pricing formula as there are people running businesses. In today's post, Marlene Richey focuses on helping jewelry makers establish a smart pricing strategy by breaking her method down into easy, straightforward steps.
In today's Business Savvy post, Etsy jeweler and business woman Barbara Polinsky gives concrete, step-by-step advice about how to find success as an Etsy.com seller. Her tips can help you get the most from your Etsy store or perhaps give you the courage and inspiration you need t[...]
In this new installment of Business Know-How with Marlene Richey, Marlene explores the many facets of working by and for yourself. She reminds us that when you’re a small business owner you’re the CEO and the janitor!
When I consult with clients or teach a class, one of the first things I have folks do is define and describe their ultimate customer. Who is willing to slap down hard-earned cash to have your services or jewelry? And how do you get their attention?