When I consult with clients or teach a class, one of the first things I have folks do is define and describe their ultimate customer. Who is willing to slap down hard-earned cash to have your services or jewelry? And how do you get their attention?
As part of our Business Savvy Series, we're lucky to have insight and wisdom from Arien Gessner of Rio's marketing team. In today's post, Arien shares that ranking high in search engines like Google is a great way to find new customers for your business. It’s also very difficul[...]
To run a business that sells a product or offers a service, you must first carefully and thoughtfully define what it is you are selling. Come up with 15−20 words to describe a body or collection of your work. The words should be colorful, tell a story, have a strong impact, and[...]
The beauty of effective collaboration is that it provides an opportunity for everyone to participate in how change takes place. In today's post, Rio business coach Matthew Anderson talks about how the Accountability component of collaboration can help you to define and monitor yo[...]
Internet marketing expert Eugene Brill continues to demystify the landscape of digital marketing and how modern consumers search and shop for goods. Take advantage of Eugene’s immense experience to learn how use internet analytics to optimize your business decisions!
Rio Grande customers have written more than 7,000 reviews in the last two years, and those reviews are available to you, to help you decide whether or not to buy a product. In a dynamic internet that asks you to filter through useless information every day, reviews are filled wit[...]
What's in a name? Seems simple enough, naming your business, but it isn’t always. In today's Business Know-How post, Marlene Richey shares her wisdom about choosing a name for your business.
Part 2 of Matthew Anderson's insightful Business Collaboration Series, focuses on AUTHORITY, and gives you the tools you need to leverage the strengths of your team members and maximize everyone's performance. The beauty of effective collaboration is that it provides an opportuni[...]
In this new series, internet marketing aficionado Eugene Brill explains the new landscape of digital marketing and how modern consumers search and shop for goods. Take advantage of Eugene’s immense experience to learn how to make sure potential customers find your internet stor[...]
Any successful art-based business requires equal attention to three important components: The Maker, the Manager, and the Market. Art-business maven, Marlene Richey, is on The Studio today to tell us about the importance of honing our skills in and balancing each of these areas![...]
Are you thinking about turning your jewelry-making skills into a full-time business? Or perhaps you already have taken that step and are discovering the million details that always seem to be invisible from the outside looking in? If so, there is a fun and exciting lifeline comin[...]