We’re only one week away from announcing the winners of this year’s Saul Bell Design Award competition at our annual gala dinner held during JCK Las Vegas.
One of the highlights of this competition is the opportunity it gives us to see the best work of our industry’s up-and-coming artists! Do you remember Drew Abts? He was last year’s second place winner in the emerging artist category.
In the following video, he tells us about his design approach:
As he described the design, from seed to halo, I caught a glimpse of his creative process and how it evolved. Now I am visualizing his winning piece in a new way. And now that I am privy to Drew’s original conception, new details emerge. For instance, I hadn’t noticed before how the wings of this piece also resemble leaves. I wonder, was that an intentional or a subconscious product of his initial inspiration?
We normally expect to see a halo hovering above wings rather than suspended between them. This subtle shift in a familiar and iconic image makes me stop and think a bit differently—and isn’t that the goal of all art on some level? To engage you in surprising ways and challenge your expectations? This may not have transpired if it weren’t for his initial idea of separating the two wings with something representational. So much of the magic is in the evolving design process, and the design process is unique to every artist.
How has a design idea of yours transformed or evolved from your original concept to its finished design? Let us in on your process! Also, take a look at all of our past winners on the Saul Bell Design Award webpage.