In today’s Business Savvy post, Etsy jeweler and business woman Barbara Polinsky gives concrete, step-by-step advice about how to find success as an Etsy.com seller. Her tips can help you get the most from your Etsy store or perhaps give you the courage and inspiration you need to dive into selling your goods on Etsy for the first time!
Join us at The Studio as we interview Matthew Perosi of the Jeweler Website Advisory Group. He answers questions on jewelry e-commerce submitted by some of our friends in our Facebook community.
When I consult with clients or teach a class, one of the first things I have folks do is define and describe their ultimate customer. Who is willing to slap down hard-earned cash to have your services or jewelry? And how do you get their attention?
As part of our Business Savvy Series, we’re lucky to have insight and wisdom from Arien Gessner of Rio’s marketing team. In today’s post, Arien shares that ranking high in search engines like Google is a great way to find new customers for your business. It’s also very difficult to do. Traditional Search Engine Optimization (SEO) has become very competitive, and it can be a daunting challenge for those who don’t have a technical background. . .
To run a business that sells a product or offers a service, you must first carefully and thoughtfully define what it is you are selling. Come up with 15−20 words to describe a body or collection of your work. The words should be colorful, tell a story, have a strong impact, and accurately define what you are making.
Today we post the final installment of Matthew Anderson’s enormously insightful series, “Collaborate Like a Pro.” In today’s post, Accountability – Part Two, Matthew follows up on the productivity advice he gave in Part One, with the next step: Goal setting.
The beauty of effective collaboration is that it provides an opportunity for everyone to participate in how change takes place. In today’s post, Rio business coach Matthew Anderson talks about how the Accountability component of collaboration can help you to define and monitor your success.
Internet marketing expert Eugene Brill continues to demystify the landscape of digital marketing and how modern consumers search and shop for goods. Take advantage of Eugene’s immense experience to learn how use internet analytics to optimize your business decisions!
What’s in a name? Seems simple enough, naming your business, but it isn’t always. In today’s Business Know-How post, Marlene Richey shares her wisdom about choosing a name for your business.
In this new series, internet marketing aficionado Eugene Brill explains the new landscape of digital marketing and how modern consumers search and shop for goods. Take advantage of Eugene’s immense experience to learn how to make sure potential customers find your internet store!
Rio is excited to announce a brand new blog series written especially for you by Marlene Richey, all-around business-savvy and creativity guru! Marlene offers a well-rounded and much-needed perspective on how being an artist and an entrepreneur can go hand-in-hand and we’re thrilled to have her as a contributor on The Studio!