As part of our Business Savvy Series, we’re lucky to have insight and wisdom from Arien Gessner of Rio’s marketing team. In today’s post, Arien shares that ranking high in search engines like Google is a great way to find new customers for your business. It’s also very difficult to do. Traditional Search Engine Optimization (SEO) has become very competitive, and it can be a daunting challenge for those who don’t have a technical background. . .
To run a business that sells a product or offers a service, you must first carefully and thoughtfully define what it is you are selling. Come up with 15−20 words to describe a body or collection of your work. The words should be colorful, tell a story, have a strong impact, and accurately define what you are making.
Today we post the final installment of Matthew Anderson’s enormously insightful series, “Collaborate Like a Pro.” In today’s post, Accountability – Part Two, Matthew follows up on the productivity advice he gave in Part One, with the next step: Goal setting.
The beauty of effective collaboration is that it provides an opportunity for everyone to participate in how change takes place. In today’s post, Rio business coach Matthew Anderson talks about how the Accountability component of collaboration can help you to define and monitor your success.
What’s in a name? Seems simple enough, naming your business, but it isn’t always. In today’s Business Know-How post, Marlene Richey shares her wisdom about choosing a name for your business.
Rio is excited to announce a brand new blog series written especially for you by Marlene Richey, all-around business-savvy and creativity guru! Marlene offers a well-rounded and much-needed perspective on how being an artist and an entrepreneur can go hand-in-hand and we’re thrilled to have her as a contributor on The Studio!