The Studio – Jewelry Blog by Rio Grande

Packaging Tips: Five Practical and Creative Ideas to Wrap Your Jewelry Beautifully!

Jul 17, 2014
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Bernadette Bennett
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Packaging is a big deal­. Your customers are busy; their hearts smile when their gift is professionally wrapped upon purchase and ready to hand over with a relaxed demeanor. If you have a packaging plan and plenty of supplies on hand, you'll easily maintain an orderly packaging operation for your jewelry. Here are some creative and practical ideas that'll leave a lasting impression.

1. Find Inspiration

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The Woodland Hide-Away Packaging 'n' Display Tip from Rio's website would be a lovely way to wrap a gift for a lover of the outdoors!

When you buy jewelry, it's usually either a gift for someone special or a gift for yourself. Either way, it is special and should be presented as such. It's nice to add a personal touch to the packaging. For instance, if your customer is purchasing a necklace for a special someone, you can ask them about the recipient’s tastes—their favorite pattern, color, or theme—and dress the package up accordingly.

2. Play Dress-Up

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Left to right: Love and Sentiments III Packaging 'n' Display Idea; A bold black box insert lends drama to your presentation!

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A sampling of some of the new tissue patterns available at Rio!

Create visual interest by playing with patterned tissue and solid-color totes. Try mixing prints or pairing neutral and vivid colors together. Rather than using the typical white insert with a neutral box, a bold black insert really makes a silver necklace POP, particularly in a Kraft box. You can also buy inserts separately, so they can be switched out with other styles of boxes.

3. Personalize It

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Customers are more likely to choose brands they are familiar with­­—and the best way to accomplish familiarity is to have a clearly identifiable logo.
Hot-foil stamping is a great way to reinforce your brand. Getting your gift boxes personalized is easier now than ever before with online ordering available at riogrande.com. Keeping your logo, colors and schemes consistent, with a little play, will help people recognize your brand and be drawn to your brand's personality.

4. Organize Your Packaging Supplies

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Becca Feeken of the blog Amazing Paper Grace keeps her ribbons organized by color.

Do you have a system for wrapping up your sales? Just like you would organize your bedroom closet so you can easily mix and match and accessorize, you’ll want to do the same for your packaging supplies. Try organizing boxes, totes, and pouches by size, theme and color. Keep gift box inserts near their matching boxes. Organize your boxes so that you can see what you have and always find what you need.

5. Round Out Your Inventory

Have a steady supply of packaging supplies on hand for any time of the year. If your supplies are organized, you’ll always know when it's time to re-order your most popular packaging items.

If you have any organization tips, please do tell! We’d love to hear your packaging inspirations and and how you keep all those packaging materials right where you need them!

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Business Know-How with Marlene Richey: Customer Service Savvy

Jul 7, 2014
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Marlene Richey
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Today, on The Studio, Marlene Richey talks about the power of providing exceptional customer service. What outstanding customer service experience have you had recently and how did it make you feel? How can your service create a lasting positive memory for your customer? Remember, “The customer’s perception is your reality”!

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Business Know-How with Marlene Richey: Merchandising Your Jewelry Designs

Jun 23, 2014
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Marlene Richey
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Today, on The Studio, Marlene Richey gives great, concrete advice on how you can merchandise your jewelry designs. Merchandising is the art of creating a common theme in your collection and capitalizing on that theme to encourage customer loyalty and sales. Merchandise your work beautifully and it will be easy to understand and identify. It will tell YOUR story!

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Business Know-How with Marlene Richey: Networking for Success

May 12, 2014
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Marlene Richey
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One of the most important skills you can nurture and develop as a business owner is the skill of self-promotion through networking! Today, on The Studio, Marlene Richey gives you tips on how you can network to build connections with potential customers and grow your business in the process.

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Business Savvy: Deb Strecansky’s Jewelry Business Goes Square and Takes Off

May 5, 2014
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Amy Cliser
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Jewelers, have you considered using a card reader to accept credit card payments from interested customers when you’re on the road? Check out our latest blog post and find out about the great success jeweler Deb Strecansky of Sky Designs has experienced in her business using the Square with her smart phone.

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Impressions™ Personalizing Service: Let Your Box Leave a Polished and Professional Impression

Apr 23, 2014
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Amy Cliser
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stampedbox

Take your creations to the next level with branded packaging. This is where Rio Grande’s Impressions™ Personalizing Service comes in. Our hot-stamping service brings the branding from your website to your packaging, including the box that carries your jewelry to your customer’s doorstep. It makes a polished, professional impression. Learn more today at The Studio.

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Business Know-How with Marlene Richey: Post-Show Savvy—Ten Things to Take Away

Apr 17, 2014
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Marlene Richey
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In this final installment of Marlene Richey’s “Doing a Show” series, she reminds us that the show isn’t over until it’s over and she shares a great list of ten take aways that can help you get successful outcomes from a show sometimes long after the event is over. Grab a pencil and get ready to take some notes and then knock some socks off at your first (or your next) big show!

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Business Savvy: Ten Steps to Facebook Success for Jewelers

Feb 27, 2014
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Nina Cooper
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Social media holds many opportunities for promoting your jewelry business, but where do you begin? One effective—and manageable—place to start is to create a business page on Facebook. Millions of people post, like, share, make buying decisions, and see your images and posts on Facebook. Here’s how to gather your own fan base on Facebook, from start to finish.

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Business Know-How with Marlene Richey: Doing a Jewelry Trade Show—You’ve Been Accepted, Now Prepare!

Jan 16, 2014
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Marlene Richey
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In Part Two of Marlene Richey’s multi-part series on “Doing a Show,” she helps you prepare for your first big wholesale or retail show! Good preparation is key to a great outcome and Marlene has the experience and wisdom to break it down for you! Grab a notebook and get ready to take some notes and then knock some socks off at your first (or your next) big show!

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Business Know-How with Marlene Richey: Doing a Jewelry Trade Show—Why to Do It and How to Begin

Dec 18, 2013
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Marlene Richey
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Marlene Richey’s next four Business Know-How posts will be dedicated to successful exhibiting at either wholesale or retail jewelry shows. Today, she dives into Part One with a list of the reasons to exhibit at a show and lots of great advice about the application process!

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