Today, on The Studio, Marlene Richey talks about the power of providing exceptional customer service. What outstanding customer service experience have you had recently and how did it make you feel? How can your service create a lasting positive memory for your customer? Remember, “The customer’s perception is your reality”!
Today, on The Studio, Marlene Richey gives great, concrete advice on how you can merchandise your jewelry designs. Merchandising is the art of creating a common theme in your collection and capitalizing on that theme to encourage customer loyalty and sales. Merchandise your work beautifully and it will be easy to understand and identify. It will tell YOUR story!
One of the most important skills you can nurture and develop as a business owner is the skill of self-promotion through networking! Today, on The Studio, Marlene Richey gives you tips on how you can network to build connections with potential customers and grow your business in the process.
Jewelers, have you considered using a card reader to accept credit card payments from interested customers when you’re on the road? Check out our latest blog post and find out about the great success jeweler Deb Strecansky of Sky Designs has experienced in her business using the Square with her smart phone.
Social media holds many opportunities for promoting your jewelry business, but where do you begin? One effective—and manageable—place to start is to create a business page on Facebook. Millions of people post, like, share, make buying decisions, and see your images and posts on Facebook. Here’s how to gather your own fan base on Facebook, from start to finish.
In Part Two of Marlene Richey’s multi-part series on “Doing a Show,” she helps you prepare for your first big wholesale or retail show! Good preparation is key to a great outcome and Marlene has the experience and wisdom to break it down for you! Grab a notebook and get ready to take some notes and then knock some socks off at your first (or your next) big show!
Marlene Richey’s next four Business Know-How posts will be dedicated to successful exhibiting at either wholesale or retail jewelry shows. Today, she dives into Part One with a list of the reasons to exhibit at a show and lots of great advice about the application process!
Want to start your own jewelry business but not sure where to start? Have you been running a jewelry business for years, but you could use some skill-sharpening and some fresh ideas to help your business grow? Gain beginning skills and jewelry business knowledge in the Rio Grande Winter Workshop, Smart Tools To Help You Grow Your Business. Read on to learn about the instructors, then register!
Social Media is hot, it is growing, and it is changing every day. What does this mean for the jewelry industry? Is it worth investing in such a sprawling, time-consuming endeavor? The answer is Yes! Today, The Studio is thrilled to have a contribution from entrepreneur extraordinaire Nina Cooper of Nina Designs. This is the first in an ongoing series of posts from Nina and we hope that, after reading it, you’ll be inspired to take your business to the next level by diving into social media!
You hear the term “branding” a lot when talking to businesses whether they are large or small. What is your brand? Why is branding important? How can you brand yourself and your business? It is difficult, if not downright impossible, to be a successful entrepreneur anymore unless you have an established brand look, feel, image, logo, marketing materials, and product. Read today’s Business Know-How with Marlene Richey to get the branding nitty gritty and then start building your brand!
There are five distinct categories for jewelry makers who generate income from their skills. Once you have an instinct for which segment of the jewelry industry best defines your work, then you will know which shows to enter, what periodicals you should be reading or advertising in, what market is best suited for you, and what to expect from the market and your customers. In today’s helpful post, Marlene continues to share business know-how and wisdom. What category do you belong in? How will this knowledge change your business?
In today’s blog post, Good Pricing Strategies—Part Two, Marlene Richey offers six more concrete tips about how jewelry makers can establish a smart pricing strategy that will make them profitable. After all, profits make it possible for you to follow your passion AND make a living at it. Profits = Happiness.