There are as many ways to create a pricing formula as there are people running businesses. In today’s post, Marlene Richey focuses on helping jewelry makers establish a smart pricing strategy by breaking her method down into easy, straightforward steps.
In today’s Business Savvy post, Etsy jeweler and business woman Barbara Polinsky gives concrete, step-by-step advice about how to find success as an Etsy.com seller. Her tips can help you get the most from your Etsy store or perhaps give you the courage and inspiration you need to dive into selling your goods on Etsy for the first time!
Join us at The Studio as we interview Matthew Perosi of the Jeweler Website Advisory Group. He answers questions on jewelry e-commerce submitted by some of our friends in our Facebook community.
In this new installment of Business Know-How with Marlene Richey, Marlene explores the many facets of working by and for yourself. She reminds us that when you’re a small business owner you’re the CEO and the janitor!
When I consult with clients or teach a class, one of the first things I have folks do is define and describe their ultimate customer. Who is willing to slap down hard-earned cash to have your services or jewelry? And how do you get their attention?
As part of our Business Savvy Series, we’re lucky to have insight and wisdom from Arien Gessner of Rio’s marketing team. In today’s post, Arien shares that ranking high in search engines like Google is a great way to find new customers for your business. It’s also very difficult to do. Traditional Search Engine Optimization (SEO) has become very competitive, and it can be a daunting challenge for those who don’t have a technical background. . .
To run a business that sells a product or offers a service, you must first carefully and thoughtfully define what it is you are selling. Come up with 15−20 words to describe a body or collection of your work. The words should be colorful, tell a story, have a strong impact, and accurately define what you are making.
Today we post the final installment of Matthew Anderson’s enormously insightful series, “Collaborate Like a Pro.” In today’s post, Accountability – Part Two, Matthew follows up on the productivity advice he gave in Part One, with the next step: Goal setting.
The beauty of effective collaboration is that it provides an opportunity for everyone to participate in how change takes place. In today’s post, Rio business coach Matthew Anderson talks about how the Accountability component of collaboration can help you to define and monitor your success.
Internet marketing expert Eugene Brill continues to demystify the landscape of digital marketing and how modern consumers search and shop for goods. Take advantage of Eugene’s immense experience to learn how use internet analytics to optimize your business decisions!
What’s in a name? Seems simple enough, naming your business, but it isn’t always. In today’s Business Know-How post, Marlene Richey shares her wisdom about choosing a name for your business.
Part 2 of Matthew Anderson’s insightful Business Collaboration Series, focuses on AUTHORITY, and gives you the tools you need to leverage the strengths of your team members and maximize everyone’s performance. The beauty of effective collaboration is that it provides an opportunity for everyone to contribute to the success of the business!