When I consult with clients or teach a class, one of the first things I have folks do is define and describe their ultimate customer. Who is willing to slap down hard-earned cash to have your services or jewelry? And how do you get their attention?
As part of our Business Savvy Series, we’re lucky to have insight and wisdom from Arien Gessner of Rio’s marketing team. In today’s post, Arien shares that ranking high in search engines like Google is a great way to find new customers for your business. It’s also very difficult to do. Traditional Search Engine Optimization (SEO) has become very competitive, and it can be a daunting challenge for those who don’t have a technical background. . .
To run a business that sells a product or offers a service, you must first carefully and thoughtfully define what it is you are selling. Come up with 15−20 words to describe a body or collection of your work. The words should be colorful, tell a story, have a strong impact, and accurately define what you are making.
Today we post the final installment of Matthew Anderson’s enormously insightful series, “Collaborate Like a Pro.” In today’s post, Accountability – Part Two, Matthew follows up on the productivity advice he gave in Part One, with the next step: Goal setting.
The beauty of effective collaboration is that it provides an opportunity for everyone to participate in how change takes place. In today’s post, Rio business coach Matthew Anderson talks about how the Accountability component of collaboration can help you to define and monitor your success.
What’s in a name? Seems simple enough, naming your business, but it isn’t always. In today’s Business Know-How post, Marlene Richey shares her wisdom about choosing a name for your business.
Part 2 of Matthew Anderson’s insightful Business Collaboration Series, focuses on AUTHORITY, and gives you the tools you need to leverage the strengths of your team members and maximize everyone’s performance. The beauty of effective collaboration is that it provides an opportunity for everyone to contribute to the success of the business!
Any successful art-based business requires equal attention to three important components: The Maker, the Manager, and the Market. Art-business maven, Marlene Richey, is on The Studio today to tell us about the importance of honing our skills in and balancing each of these areas!
Are you thinking about turning your jewelry-making skills into a full-time business? Or perhaps you already have taken that step and are discovering the million details that always seem to be invisible from the outside looking in? If so, there is a fun and exciting lifeline coming your way!
In this new series, internet marketing aficionado Eugene Brill explains the new landscape of digital marketing and how modern consumers search and shop for goods. Take advantage of Eugene’s immense experience to learn how to make sure potential customers find your internet store!
In today’s post, Marlene Richey challenges you to take a good, long, honest look at yourself and decide if you are cut out for starting a business and what skills could use improvement. Read on to find out what you should consider BEFORE you choose to become your own boss. . .
When the idea first hits that you would like to sell some of your hand-crafted jewelry, it seems like a natural progression from taking your hobby, passion, art, and skills to the next step: A business. You are creating so many wonderful pieces and all your friends and family have more than enough jewelry to last a couple of lifetimes. Since everyone loves your work, you think, why not start selling it? In today’s post, Marlene Richey gives you an exciting challenge that will start you on the road to business success: Answer ten questions that will help you define and clarify your jewelry-business goals!