Seasonal trends can be hard to nail down and staying on top of them is a daunting task for a jeweler busy at the bench. But, like it or not, trends will drive your customers’ behavior, and having your hammer on their pulse can translate directly into sales. Today, on The Studio, see four of the fall season’s biggest trends and bring them from the catwalk to your jewelry bench.
display & packaging
Packaging is a big deal. Your customers are busy and their hearts smile when they see their purchase professionally wrapped and ready to hand over to its lucky recipient. If you have a packaging plan and plenty of supplies on hand, you’ll easily maintain an orderly packaging operation for your jewelry business. Today, on The Studio, get five creative and practical packaging ideas that’ll leave a lasting impression.
Holiday shopping season is around the corner! Are you ready to show off your jewelry? I mean, really ready? It takes some assessment and house cleaning to position your beautiful line of jewelry in the best possible light. To help you get the most from your displays this season we’re sharing a helpful checklist of display and packaging details and then a great video with Mark Nelson which features even more display tips and ideas.
We pay a lot of attention to making beautiful jewelry, but a piece can only look as appealing as the photographs that are taken of it. Here are a few photography tips from our in-house experts to help improve the look of your work in print (or on screen)!
Creating a beautiful jewelry display can be just as challenging as creating the jewelry itself! We talked to a longtime local jewelry shop about the display ideas that keep their foot traffic high year after year.
Looking for some display tips to grab the attention of your customers and increase your sales? This list of tips gives you practical ideas that will lead to great displays!