A 2013 Forbes survey found that “those customers who had customized a product online engaged more with the company. They visited its website more frequently, stayed on the page longer and were more loyal to the brand.” How can you, as a jeweler, tap into this craving for personalized goods? Read on and consider the myriad ways you can tap into this trend and make things personal!
fashion & trends
Here at Rio Grande, one of our favorite places to go in search of inspiration and new ideas is museums. All that creative genius gathered in one place just makes us want to make something. Luckily for jewelers, there are a bevy of jewelry-focused exhibits this fall. From masterpieces steeped in centuries of tradition to the knife’s edge of avant-garde, there’s a treasure trove of inspiration for just about every type of jewelry admirer. These exhibits spark our creativity and we think they’ll spark yours too!
Today we present the second in our series of four posts about fall 2014 jewelry trends. By contrast with classic pearls, which we featured as our inaugural trend, today’s post switches gears and explores the pearl’s counterpoint: an edgier, darker look that was just as popular on the fall runways. We’re calling it “Underworld,” and we think you’re going to like it.
According to the Spring 2015 Pantone Color Report, there’s a move toward the cooler and softer side of the color spectrum. Jewelers can and should use the report as a reference tool. Whether selecting a bead or enamel shade for a single piece or choosing a display or packaging theme for the entire season, it is helpful to know the palette consumers will be looking for in the coming months. Check out our Pantone-inspired picks!
Seasonal trends can be hard to nail down and staying on top of them is a daunting task for a jeweler busy at the bench. But, like it or not, trends will drive your customers’ behavior, and having your hammer on their pulse can translate directly into sales. Today, on The Studio, see four of the fall season’s biggest trends and bring them from the catwalk to your jewelry bench.
It’s a big time of year for the fellas out there. Weddings. Graduations. Father’s Day. The time to stock up your Jewelry for the Gents is now…and Rio can help with great products, ideas, and projects! Find out more in today’s post at The Studio!
This month we’re celebrating “May is Gold Month” with a special edition of our What Are You Working on Now? contest! Just as the weather is warming up, gold is HOT, and we’re eager to see what gold pieces you’ve been working on! Enter the May is Gold Month WWoN? contest for a chance to win a $100 Rio Grande gift certificate and a moment in the blog spotlight!
Wedding season is almost upon us. And while diamonds are usually the darlings of the jeweler’s bench during this time of year, more and more couples are requesting sapphires, rubies, topaz, and other colored stones for their engagement rings. Will your work reflect this colorful trend? Check out The Studio today to get inspired!
Mother’s Day is right around the corner! Are you looking for a boost in sales? Need ideas? Personalized pendants, rings, and bracelets for moms and grandmas are still a leading trend. And Rio has the supplies you need to stamp it with love for Mother’s Day. Here are a few items that’ll get you started on a stamping trend, and just in time for Mom’s special day.
Today at The Studio we talk with three jewelers (from three different continents!) whose work takes inspiration from the clean lines and simple forms of geometry. Shlomit Ofir of Shlomit Ofir Jewelry Design, Laura Geupin of SharpCloud, and Jess Jones of FawnAndRose are all creating Etsy Trends We Love –Check it out!
Today at The Studio we bring you a little fodder for your creative soul. Here at Rio Grande, one of our favorite places to go in search of inspiration and new ideas is museums. All that creative genius gathered in one place just makes us want to make something. Luckily for jewelers, there are a bevy of jewelry-focused exhibits this spring and fall. From the Medieval to the avant-garde to the diamond-studded, the exhibits offer a little creative rejuvenation in the dark days of winter.
Jewelers get ready—spring is coming! If you create wedding jewelry or you’d like to, outdoor woodsy weddings are all the rage! Weddings with a rustic chic, vintage revival, or country romantic theme are popping up everywhere. This inspiring outdoorsy theme is all about sunshine and fresh air—organic textures and rustic, handmade adornments, décor, and accessories. Rio Grande’s linen displays capture the elegant, rustic theme perfectly and will beautifully complement your wedding-themed jewelry!