Joe Silvera, of the Silvera Jewelry School, was here at Rio Grande in August to teach a class on soldering gold-and silver-filled metals for our Summer Workshop Series. Heather Apodaca joined Joe’s 2-day class and learned to make a simple ring project using faceted round wire. In today’s post, Heather shares step-by-step instructions for making this simple eye-catching ring!
Pearls are timeless. They’ve never really gone out of style, but lately they are popping up in the fashion mainstream in a fresh and modern way. Today, on The Studio, Mark Nelson demonstrates a simple method for mounting pearls using pearl caps and epoxy. With this method, you can use components to create a wide range of jewelry designs from earrings to bracelets to necklaces.
Jim Lawson was at Rio Grande last week to teach a photography class during our Summer Workshop Series. He sat down with us to talk about the difficulties of photographing jewelry and to share 10 easy tips from his class to help novice photographers start taking beautiful shots of their work.
What’s the single biggest thing you can do to grow your jewelry business in the next year? Develop a business plan. We know, we know. It sounds like a daunting proposition. But it doesn’t have to be. In today’s post, Jewelry business maven Marlene Richey breaks down the process and offers a template that’ll get you started on your plan.
Today, on the The Studio, MariaElena Baca brings us the final chapter of her enameling series. In Enameling 104 you’ll learn the differences between lead-free and lead-bearing enamels, you’ll get step-by-step instructions for how to wash your enamels, and you’ll watch a video featuring expert enamelist, Ricky Frank. Get inspired by today’s post and the entire series, then dive into this fun and colorful technique!
Packaging is a big deal. Your customers are busy and their hearts smile when they see their purchase professionally wrapped and ready to hand over to its lucky recipient. If you have a packaging plan and plenty of supplies on hand, you’ll easily maintain an orderly packaging operation for your jewelry business. Today, on The Studio, get five creative and practical packaging ideas that’ll leave a lasting impression.
The best way to keep your tools in excellent working condition is to perform periodic maintenance. Although this is common sense, it is often the most neglected task. Today, on The Studio, Tim Sheriff of Swanstrom Tools shares great tips for maintaining cutting edges on both your Swanstrom Disc Cutter and your Swanstrom Super-Flush Cutters. This is a must see for maintenance of some of your favorite tools!
Today, on The Studio, Marlene Richey talks about the power of providing exceptional customer service. What outstanding customer service experience have you had recently and how did it make you feel? How can your service create a lasting positive memory for your customer? Remember, “The customer’s perception is your reality”!
Today, on The Studio, Marlene Richey gives great, concrete advice on how you can merchandise your jewelry designs. Merchandising is the art of creating a common theme in your collection and capitalizing on that theme to encourage customer loyalty and sales. Merchandise your work beautifully and it will be easy to understand and identify. It will tell YOUR story!