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Rio Grande. A Berkshire Hathaway Company.
A Berkshire Hathaway Company.
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Today, on The Studio, Marlene Richey brings us part two of her Marketing Plan Series. She shares concrete advice about how to begin your plan, set attainable goals, assess your success, and remain nimble by regularly reworking your plan. With Marlene’s expert advice you’ll learn how to get the biggest return on your marketing investment.

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Each year we look back over the landscape of articles we wrote and try to pinpoint five of our readers’ favorites: The ones that drew the most eyes, the ones you spent the most time with, the ones that generated the most interest on social media. And each year, after Google has finished crunching the numbers for us, we are surprised and delighted to discover the five that made the cut. Here they are, Studio readers, your top five posts of 2014!

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Today, on The Studio, Marlene Richey introduces part one of a larger series about how to get your jewelry in the spotlight by developing a comprehensive marketing plan. Who is your target market? How do you intend to reach them? Start thinking about these questions and more and with Marlene’s expertise you’ll learn how to get the biggest return on your marketing investment.

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Imagine welding posts to dozens of your earring designs in mere minutes. Imagine making instant repairs to tie-tacs, post earrings, scatter pins, and more in seconds. Your production efficiency—and customer satisfaction—just went through the roof! Read on to learn about how to use the RazzaWeld Hand-Held Fusion Welding System to do all this and more.

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Ribbon is a simple and easy way to elevate your customer’s experience. It’s a lovely little touch that conveys kindness, leaves a lasting impression, and won’t require a huge investment of time. Today’s post gives you some ideas for using ribbon in creative ways to add a bit of flourish to every package that walks out the door.

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Both chemical and electro-etching can be used by jewelers to add fine, detailed patterns and drawings to their designs. In today’s post, Ashli Brooke Taylor compares these two jewelry etching methods and gives you the information you need to dive in and get etching!

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What are the pros and cons of running your jewelry business from home? Marlene Richey is the person to ask. She ran her own home-based jewelry design business for more than 30 years and she’s on The Studio today to give you the nitty gritty on what to expect when you work in the same place where you wear your bunny slippers!

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What does it take to be a WILDLY successful seller on Etsy? We wanted to know, so we asked Chuck Domitrovich of Down to the Wire Designs how he does it. Chuck shared five simple and effective suggestions that will help you make the most of your online selling experience!

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Joe Silvera, of the Silvera Jewelry School, was here at Rio Grande in August to teach a class on soldering gold-and silver-filled metals for our Summer Workshop Series. Heather Apodaca joined Joe’s 2-day class and learned to make a simple ring project using faceted round wire. In today’s post, Heather shares step-by-step instructions for making this simple eye-catching ring!

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Pearls are timeless. They’ve never really gone out of style, but lately they are popping up in the fashion mainstream in a fresh and modern way. Today, on The Studio, Mark Nelson demonstrates a simple method for mounting pearls using pearl caps and epoxy. With this method, you can use components to create a wide range of jewelry designs from earrings to bracelets to necklaces.

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