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Rio Grande. A Berkshire Hathaway Company.
A Berkshire Hathaway Company.
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Today, on The Studio, Marlene Richey introduces part one of a larger series about how to get your jewelry in the spotlight by developing a comprehensive marketing plan. Who is your target market? How do you intend to reach them? Start thinking about these questions and more and with Marlene’s expertise you’ll learn how to get the biggest return on your marketing investment.

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RazzaWeld

Imagine welding posts to dozens of your earring designs in mere minutes. Imagine making instant repairs to tie-tacs, post earrings, scatter pins, and more in seconds. Your production efficiency—and customer satisfaction—just went through the roof! Read on to learn about how to use the RazzaWeld Hand-Held Fusion Welding System to do all this and more.

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Ribbon is a simple and easy way to elevate your customer’s experience. It’s a lovely little touch that conveys kindness, leaves a lasting impression, and won’t require a huge investment of time. Today’s post gives you some ideas for using ribbon in creative ways to add a bit of flourish to every package that walks out the door.

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Both chemical and electro-etching can be used by jewelers to add fine, detailed patterns and drawings to their designs. In today’s post, Ashli Brooke Taylor compares these two jewelry etching methods and gives you the information you need to dive in and get etching!

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What are the pros and cons of running your jewelry business from home? Marlene Richey is the person to ask. She ran her own home-based jewelry design business for more than 30 years and she’s on The Studio today to give you the nitty gritty on what to expect when you work in the same place where you wear your bunny slippers!

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What does it take to be a WILDLY successful seller on Etsy? We wanted to know, so we asked Chuck Domitrovich of Down to the Wire Designs how he does it. Chuck shared five simple and effective suggestions that will help you make the most of your online selling experience!

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Joe Silvera, of the Silvera Jewelry School, was here at Rio Grande in August to teach a class on soldering gold-and silver-filled metals for our Summer Workshop Series. Heather Apodaca joined Joe’s 2-day class and learned to make a simple ring project using faceted round wire. In today’s post, Heather shares step-by-step instructions for making this simple eye-catching ring!

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Pearls are timeless. They’ve never really gone out of style, but lately they are popping up in the fashion mainstream in a fresh and modern way. Today, on The Studio, Mark Nelson demonstrates a simple method for mounting pearls using pearl caps and epoxy. With this method, you can use components to create a wide range of jewelry designs from earrings to bracelets to necklaces.

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Jim Lawson was at Rio Grande last week to teach a photography class during our Summer Workshop Series. He sat down with us to talk about the difficulties of photographing jewelry and to share 10 easy tips from his class to help novice photographers start taking beautiful shots of their work.

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Designed by Bill Fretz, the Fretz Jeweler’s Sledge Hammer is ideal for forging heavy wire, rod, or sheet. Today, on The Studio, Bill makes a striking twist forged bracelet using his workhorse sledge hammer.

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