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Rio Grande. A Berkshire Hathaway Company.
A Berkshire Hathaway Company.
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vickiHallmark

These days you need written words for almost every aspect of your business: to tell the story of why you started making jewelry on your website, to share the inspiration for a new bracelet, to articulate your design philosophy, to craft a post on Facebook, to pen descriptions on Etsy, and the list goes on and on. In this latest Business Know-How post, Marlene Richey explains that improving your writing skills just a little can have big payoffs.

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What place does hand-rendering your designs have in a jeweler’s process? Can putting pencil to paper really benefit a jeweler in the digital age? Jewelry designer Rémy Rotenier believes that hand-drawn designs help jewelers and designers connect with clients, plot out new designs, and encourage sales in retail settings. He has taught the art of hand-rendering jewelry for years and now, thanks to his new two-course instructional DVD series, you can learn from him too!

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Pendant for postcard

Today, on The Studio, Marlene Richey brings us part two of her Marketing Plan Series. She shares concrete advice about how to begin your plan, set attainable goals, assess your success, and remain nimble by regularly reworking your plan. With Marlene’s expert advice you’ll learn how to get the biggest return on your marketing investment.

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featured

Each year we look back over the landscape of articles we wrote and try to pinpoint five of our readers’ favorites: The ones that drew the most eyes, the ones you spent the most time with, the ones that generated the most interest on social media. And each year, after Google has finished crunching the numbers for us, we are surprised and delighted to discover the five that made the cut. Here they are, Studio readers, your top five posts of 2014!

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jane.featured

Today, on The Studio, Marlene Richey introduces part one of a larger series about how to get your jewelry in the spotlight by developing a comprehensive marketing plan. Who is your target market? How do you intend to reach them? Start thinking about these questions and more and with Marlene’s expertise you’ll learn how to get the biggest return on your marketing investment.

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RazzaWeld

Imagine welding posts to dozens of your earring designs in mere minutes. Imagine making instant repairs to tie-tacs, post earrings, scatter pins, and more in seconds. Your production efficiency—and customer satisfaction—just went through the roof! Read on to learn about how to use the RazzaWeld Hand-Held Fusion Welding System to do all this and more.

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Ribbon is a simple and easy way to elevate your customer’s experience. It’s a lovely little touch that conveys kindness, leaves a lasting impression, and won’t require a huge investment of time. Today’s post gives you some ideas for using ribbon in creative ways to add a bit of flourish to every package that walks out the door.

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Both chemical and electro-etching can be used by jewelers to add fine, detailed patterns and drawings to their designs. In today’s post, Ashli Brooke Taylor compares these two jewelry etching methods and gives you the information you need to dive in and get etching!

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Columbine Earrings Two-tone

What are the pros and cons of running your jewelry business from home? Marlene Richey is the person to ask. She ran her own home-based jewelry design business for more than 30 years and she’s on The Studio today to give you the nitty gritty on what to expect when you work in the same place where you wear your bunny slippers!

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chuck3

What does it take to be a WILDLY successful seller on Etsy? We wanted to know, so we asked Chuck Domitrovich of Down to the Wire Designs how he does it. Chuck shared five simple and effective suggestions that will help you make the most of your online selling experience!

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