The Studio – Jewelry Blog by Rio Grande

Packaging Tips: Five Practical and Creative Ideas to Wrap Your Jewelry Beautifully!

Jul 17, 2014
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Bernadette Bennett
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Packaging is a big deal­. Your customers are busy; their hearts smile when their gift is professionally wrapped upon purchase and ready to hand over with a relaxed demeanor. If you have a packaging plan and plenty of supplies on hand, you'll easily maintain an orderly packaging operation for your jewelry. Here are some creative and practical ideas that'll leave a lasting impression.

1. Find Inspiration

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The Woodland Hide-Away Packaging 'n' Display Tip from Rio's website would be a lovely way to wrap a gift for a lover of the outdoors!

When you buy jewelry, it's usually either a gift for someone special or a gift for yourself. Either way, it is special and should be presented as such. It's nice to add a personal touch to the packaging. For instance, if your customer is purchasing a necklace for a special someone, you can ask them about the recipient’s tastes—their favorite pattern, color, or theme—and dress the package up accordingly.

2. Play Dress-Up

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Left to right: Love and Sentiments III Packaging 'n' Display Idea; A bold black box insert lends drama to your presentation!

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A sampling of some of the new tissue patterns available at Rio!

Create visual interest by playing with patterned tissue and solid-color totes. Try mixing prints or pairing neutral and vivid colors together. Rather than using the typical white insert with a neutral box, a bold black insert really makes a silver necklace POP, particularly in a Kraft box. You can also buy inserts separately, so they can be switched out with other styles of boxes.

3. Personalize It

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Customers are more likely to choose brands they are familiar with­­—and the best way to accomplish familiarity is to have a clearly identifiable logo.
Hot-foil stamping is a great way to reinforce your brand. Getting your gift boxes personalized is easier now than ever before with online ordering available at riogrande.com. Keeping your logo, colors and schemes consistent, with a little play, will help people recognize your brand and be drawn to your brand's personality.

4. Organize Your Packaging Supplies

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Becca Feeken of the blog Amazing Paper Grace keeps her ribbons organized by color.

Do you have a system for wrapping up your sales? Just like you would organize your bedroom closet so you can easily mix and match and accessorize, you’ll want to do the same for your packaging supplies. Try organizing boxes, totes, and pouches by size, theme and color. Keep gift box inserts near their matching boxes. Organize your boxes so that you can see what you have and always find what you need.

5. Round Out Your Inventory

Have a steady supply of packaging supplies on hand for any time of the year. If your supplies are organized, you’ll always know when it's time to re-order your most popular packaging items.

If you have any organization tips, please do tell! We’d love to hear your packaging inspirations and and how you keep all those packaging materials right where you need them!

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Tool Maintenance: Touch Up Your Swanstrom Super-Flush Cutters and Sharpen Your Cutter Punches

Jul 10, 2014
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Bernadette Bennett
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The best way to keep your tools in excellent working condition is to perform periodic maintenance. Although this is common sense, it is often the most neglected task. Today, on The Studio, Tim Sheriff of Swanstrom Tools shares great tips for maintaining cutting edges on both your Swanstrom Disc Cutter and your Swanstrom Super-Flush Cutters. This is a must see for maintenance of some of your favorite tools!

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Business Know-How with Marlene Richey: Customer Service Savvy

Jul 7, 2014
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Marlene Richey
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Today, on The Studio, Marlene Richey talks about the power of providing exceptional customer service. What outstanding customer service experience have you had recently and how did it make you feel? How can your service create a lasting positive memory for your customer? Remember, “The customer’s perception is your reality”!

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Business Know-How with Marlene Richey: Merchandising Your Jewelry Designs

Jun 23, 2014
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Marlene Richey
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Today, on The Studio, Marlene Richey gives great, concrete advice on how you can merchandise your jewelry designs. Merchandising is the art of creating a common theme in your collection and capitalizing on that theme to encourage customer loyalty and sales. Merchandise your work beautifully and it will be easy to understand and identify. It will tell YOUR story!

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All the Riser’s a Stage—Using Interior Design Rules to Sell Your Jewelry

Jun 19, 2014
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Bernadette Bennett
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Display risers provide a simple and elegant way to stagger the heights of your display, add dimension, and use the interior design “rule of three” by creating odd groupings. Risers also allow a wide variety of configurations you can customize to best display your jewelry pieces. Check out The Studio today for more riser inspiration!

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Video How-To with Ronda Coryell: Soldering and Working with Argentium Silver

May 26, 2014
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Yvonne M. Padilla
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Today, world-renowned jewelry designer and instructor Ronda Coryell demonstrates some great techniques, tips, and tricks for working with Argentium Silver. Don’t miss a chance to learn more about this remarkable metal from the best of the best!

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Video How-To: Blaine Lewis on Precision Bur Control While Setting Gemstones

May 22, 2014
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Yvonne M. Padilla
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See one. Do one. There’s nothing like learning from a pro when it comes to setting gemstones. Through his videos and DVDs, Blaine Lewis teaches you one-on-one how to use your setting burs with precision and a whole lot more about how to set stones like a pro. Get started in today’s post at The Studio!

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Business Know-How with Marlene Richey: Networking for Success

May 12, 2014
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Marlene Richey
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One of the most important skills you can nurture and develop as a business owner is the skill of self-promotion through networking! Today, on The Studio, Marlene Richey gives you tips on how you can network to build connections with potential customers and grow your business in the process.

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Enameling 103: Metal Preparation

May 2, 2014
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MariaElena Baca
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Today, on the The Studio, MariaElena Baca brings us part three of her enameling series. Enameling 103 offers clear step-by-step instructions for properly preparing your metal surface for enamel. Get inspired by today’s post and the entire series, then dive into this fun and colorful technique!

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Learn with Rio Grande: Basic Tools and Supplies to Begin Cloisonné

Apr 21, 2014
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Heather Apodaca
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Silver, gold, bronze. These are the typical colors in the jeweler’s palette. But what if you could incorporate eye-popping color into your pieces with just a few simple steps? Cloisonné enameling gives you the power to play with color in any piece you make. And it’s easy to get started. Check out The Studio today for a helpful list of cloisonné tools and supplies!

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