Marketing yourself on the internet can be intimidating, especially since being an effective digital marketer means keeping up-to-the-second on new search engine rules, all the devices customers use to shop, how those devices have changed the way those customers do their shopping…heck, how the modern consumer's new brain thinks and emotes and is influenced in their shopping behavior!
Got questions? Ask away in the comments box below!
One of the really cool things about marketing on the Internet is that you can make changes continuously. You don’t have to send it back to the printer, send out apology letters if you made a typo and possibly lose hundreds, if not thousands, of your marketing dollars.
You can embrace experiments, take risks, fail fast and evolve even faster! Your website is a permanent beta test…and you should keep testing it. But, remember: In God we trust…and everyone else bring data! Use an analytics program to collect data, and use that data to make informed decisions about your web site.
You will probably feel overwhelmed by all the data…so, just use the data you understand; you will be surprised how quickly it will start making sense. But remember….and this is important…you are the expert and you know your business, your products and (hopefully) your customer better than anyone.
So, use the data you collect, but always make data-informed human judgment calls. Remember the famous quote by Henry Ford “If I had asked people what they wanted, they would have said faster horses.”
Stay tuned for Part 4 of my Digital Marketing presentation. And follow me on Twitter!Comment on this article
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