These days you need written words for almost every aspect of your business: to tell the story of why you started making jewelry on your website, to share the inspiration for a new bracelet, to articulate your design philosophy, to craft a post on Facebook, to pen descriptions on Etsy, and the list goes on and on. In this latest Business Know-How post, Marlene Richey explains that improving your writing skills just a little can have big payoffs.
Today, on The Studio, Marlene Richey brings us part two of her Marketing Plan Series. She shares concrete advice about how to begin your plan, set attainable goals, assess your success, and remain nimble by regularly reworking your plan. With Marlene’s expert advice you’ll learn how to get the biggest return on your marketing investment.
Each year we look back over the landscape of articles we wrote and try to pinpoint five of our readers’ favorites: The ones that drew the most eyes, the ones you spent the most time with, the ones that generated the most interest on social media. And each year, after Google has finished crunching the numbers for us, we are surprised and delighted to discover the five that made the cut. Here they are, Studio readers, your top five posts of 2014!
Today, on The Studio, Marlene Richey introduces part one of a larger series about how to get your jewelry in the spotlight by developing a comprehensive marketing plan. Who is your target market? How do you intend to reach them? Start thinking about these questions and more and with Marlene’s expertise you’ll learn how to get the biggest return on your marketing investment.
Ribbon is a simple and easy way to elevate your customer’s experience. It’s a lovely little touch that conveys kindness, leaves a lasting impression, and won’t require a huge investment of time. Today’s post gives you some ideas for using ribbon in creative ways to add a bit of flourish to every package that walks out the door.
What are the pros and cons of running your jewelry business from home? Marlene Richey is the person to ask. She ran her own home-based jewelry design business for more than 30 years and she’s on The Studio today to give you the nitty gritty on what to expect when you work in the same place where you wear your bunny slippers!
What does it take to be a WILDLY successful seller on Etsy? We wanted to know, so we asked Chuck Domitrovich of Down to the Wire Designs how he does it. Chuck shared five simple and effective suggestions that will help you make the most of your online selling experience!