Jim Lawson was at Rio Grande last week to teach a photography class during our Summer Workshop Series. He sat down with us to talk about the difficulties of photographing jewelry and to share 10 easy tips from his class to help novice photographers start taking beautiful shots of their work.
Designed by Bill Fretz, the Fretz Jeweler’s Sledge Hammer is ideal for forging heavy wire, rod, or sheet. Today, on The Studio, Bill makes a striking twist forged bracelet using his workhorse sledge hammer.
What’s the single biggest thing you can do to grow your jewelry business in the next year? Develop a business plan. We know, we know. It sounds like a daunting proposition. But it doesn’t have to be. In today’s post, Jewelry business maven Marlene Richey breaks down the process and offers a template that’ll get you started on your plan.
Today, on the The Studio, MariaElena Baca brings us the final chapter of her enameling series. In Enameling 104 you’ll learn the differences between lead-free and lead-bearing enamels, you’ll get step-by-step instructions for how to wash your enamels, and you’ll watch a video featuring expert enamelist, Ricky Frank. Get inspired by today’s post and the entire series, then dive into this fun and colorful technique!
Packaging is a big deal. Your customers are busy and their hearts smile when they see their purchase professionally wrapped and ready to hand over to its lucky recipient. If you have a packaging plan and plenty of supplies on hand, you’ll easily maintain an orderly packaging operation for your jewelry business. Today, on The Studio, get five creative and practical packaging ideas that’ll leave a lasting impression.
The best way to keep your tools in excellent working condition is to perform periodic maintenance. Although this is common sense, it is often the most neglected task. Today, on The Studio, Tim Sheriff of Swanstrom Tools shares great tips for maintaining cutting edges on both your Swanstrom Disc Cutter and your Swanstrom Super-Flush Cutters. This is a must see for maintenance of some of your favorite tools!
Today, on The Studio, Marlene Richey talks about the power of providing exceptional customer service. What outstanding customer service experience have you had recently and how did it make you feel? How can your service create a lasting positive memory for your customer? Remember, “The customer’s perception is your reality”!
Today, on The Studio, Marlene Richey gives great, concrete advice on how you can merchandise your jewelry designs. Merchandising is the art of creating a common theme in your collection and capitalizing on that theme to encourage customer loyalty and sales. Merchandise your work beautifully and it will be easy to understand and identify. It will tell YOUR story!
Display risers provide a simple and elegant way to stagger the heights of your display, add dimension, and use the interior design “rule of three” by creating odd groupings. Risers also allow a wide variety of configurations you can customize to best display your jewelry pieces. Check out The Studio today for more riser inspiration!
Today, world-renowned jewelry designer and instructor Ronda Coryell demonstrates some great techniques, tips, and tricks for working with Argentium Silver. Don’t miss a chance to learn more about this remarkable metal from the best of the best!
See one. Do one. There’s nothing like learning from a pro when it comes to setting gemstones. Through his videos and DVDs, Blaine Lewis teaches you one-on-one how to use your burs with precision while setting gemstones. Learn this and a whole lot more about how to set stones like a pro. Get started in today’s post at The Studio!
One of the most important skills you can nurture and develop as a business owner is the skill of self-promotion through networking! Today, on The Studio, Marlene Richey gives you tips on how you can network to build connections with potential customers and grow your business in the process.