In Marlene Richey’s first two posts on “Doing a Show,” she helped you apply, be accepted to, and prepare for your first jewelry trade show. In today’s post, she shares the nitty gritty on what you can expect at the show Itself—it’s show time! Marlene has the experience and wisdom to break it down for you! Grab a notebook and get ready to take some notes and then knock some socks off at your first (or your next) big show!
In part two of The Studio’s enameling series, MariaElena Baca sheds light on the choice between using a kiln or a torch to fire your enameled pieces. What are the differences between these two enameling methods? What criteria should you use to decide which method is best for you? Enameling 102 covers these questions and more. Come take a look and consider expanding your skills by taking an upcoming enameling class with the incomparable Ronda Coryell!
In Part Two of Marlene Richey’s multi-part series on “Doing a Show,” she helps you prepare for your first big wholesale or retail show! Good preparation is key to a great outcome and Marlene has the experience and wisdom to break it down for you! Grab a notebook and get ready to take some notes and then knock some socks off at your first (or your next) big show!
Reticulation is a technique that presents a beautifully patterned surface finish, which lends itself well to a wide variety of jewelry designs. Eager to experiment with reticulation? Today The Studio features a how-to video, in which Mark Nelson demonstrates ways to use this technique to achieve unexpected and wonderful texture.
Ashli Brooke Taylor created her Baroque-inspired Copper Pendant using the Bonny Doon hydraulic press. This innovative and powerful tool allowed her to direct all hydraulic energy on the design rather than expending her own physical energy on forming the metal with a hammer. After you see Ashli’s beautiful results, you’ll be asking yourself what YOU can do with a Bonny Doon!
In today’s video, see how to easily add touches of 22 karat gold to your PMC and other silver designs with Aura 22 Gold Solution. The result is a permanent, natural, fluid-looking layer of gold that is substantially thicker than electroplating.
Marlene Richey’s next four Business Know-How posts will be dedicated to successful exhibiting at either wholesale or retail jewelry shows. Today, she dives into Part One with a list of the reasons to exhibit at a show and lots of great advice about the application process!
Holiday shopping season is around the corner! Are you ready to show off your jewelry? I mean, really ready? It takes some assessment and house cleaning to position your beautiful line of jewelry in the best possible light. To help you get the most from your displays this season we’re sharing a helpful checklist of display and packaging details and then a great video with Mark Nelson which features even more display tips and ideas.
Sometimes the very place where a gemstone would go is the place where a jeweler puts another kind of gem instead: a resin medium that holds mementos, art, and keepsakes. Today’s blog post features three resin projects, all available free on the jewelry making project page of Rio’s website. Our own Shelby Chant shows us how much fun it can be to create elegant and one-of-a-kind resin jewelry.
There are dozens of ways that you can promote your products, or yourself as an artist, without all the technical mumbo jumbo that most people associate with search engine marketing. Today, on The Studio, Rio marketing genius Arien Gessner shows you a great option that is ideal for selling jewelry—Google Merchant Center.
In today’s blog post, Good Pricing Strategies—Part Two, Marlene Richey offers six more concrete tips about how jewelry makers can establish a smart pricing strategy that will make them profitable. After all, profits make it possible for you to follow your passion AND make a living at it. Profits = Happiness.
Today, world-renowned jewelry designer and instructor Ronda Coryell demonstrates some great techniques, tips, and tricks for working with Argentium Silver. Don’t miss a chance to learn more about this remarkable metal from the best of the best!