Social media holds many opportunities for promoting your jewelry business, but where do you begin? One effective—and manageable—place to start is to create a business page on Facebook. Millions of people post, like, share, make buying decisions, and see your images and posts on Facebook. Here’s how to gather your own fan base on Facebook, from start to finish.
In Marlene Richey’s first two posts on “Doing a Show,” she helped you apply, be accepted to, and prepare for your first jewelry trade show. In today’s post, she shares the nitty gritty on what you can expect at the show Itself—it’s show time! Marlene has the experience and wisdom to break it down for you! Grab a notebook and get ready to take some notes and then knock some socks off at your first (or your next) big show!
We know it happens. You make beautiful jewelry, and lots of people want it. But not everyone wants to pay for it, so you have to protect it. Fortunately, theft is preventable and Rio Grande carries a number of displays that lock down your treasures in one way or another.
In part two of The Studio’s enameling series, MariaElena Baca sheds light on the choice between using a kiln or a torch to fire your enameled pieces. What are the differences between these two enameling methods? What criteria should you use to decide which method is best for you? Enameling 102 covers these questions and more. Come take a look and consider expanding your skills by taking an upcoming enameling class with the incomparable Ronda Coryell!
In Part Two of Marlene Richey’s multi-part series on “Doing a Show,” she helps you prepare for your first big wholesale or retail show! Good preparation is key to a great outcome and Marlene has the experience and wisdom to break it down for you! Grab a notebook and get ready to take some notes and then knock some socks off at your first (or your next) big show!
Reticulation is a technique that presents a beautifully patterned surface finish, which lends itself well to a wide variety of jewelry designs. Eager to experiment with reticulation? Today The Studio features a how-to video, in which Mark Nelson demonstrates ways to use this technique to achieve unexpected and wonderful texture.
Ashli Brooke Taylor created her Baroque-inspired Copper Pendant using the Bonny Doon hydraulic press. This innovative and powerful tool allowed her to direct all hydraulic energy on the design rather than expending her own physical energy on forming the metal with a hammer. After you see Ashli’s beautiful results, you’ll be asking yourself what YOU can do with a Bonny Doon!
In today’s video, see how to easily add touches of 22 karat gold to your PMC and other silver designs with Aura 22 Gold Solution. The result is a permanent, natural, fluid-looking layer of gold that is substantially thicker than electroplating.
Marlene Richey’s next four Business Know-How posts will be dedicated to successful exhibiting at either wholesale or retail jewelry shows. Today, she dives into Part One with a list of the reasons to exhibit at a show and lots of great advice about the application process!
Holiday shopping season is around the corner! Are you ready to show off your jewelry? I mean, really ready? It takes some assessment and house cleaning to position your beautiful line of jewelry in the best possible light. To help you get the most from your displays this season we’re sharing a helpful checklist of display and packaging details and then a great video with Mark Nelson which features even more display tips and ideas.
Here at Rio Grande, on November 14 and 15, Bill Seeley will teach the class, Anodizing Reactive Metals: Niobium and Titanium. Consider yourself warned: you may fall in love with expressing yourself through coloration of lightweight, low-cost niobium and titanium. And in today’s post watch a video, with Bill Seeley himself, that features a demonstration of the amazing anodizing process.
Sometimes the very place where a gemstone would go is the place where a jeweler puts another kind of gem instead: a resin medium that holds mementos, art, and keepsakes. Today’s blog post features three resin projects, all available free on the jewelry making project page of Rio’s website. Our own Shelby Chant shows us how much fun it can be to create elegant and one-of-a-kind resin jewelry.