Today, on The Studio, Marlene Richey gives great, concrete advice on how you can merchandise your jewelry designs. Merchandising is the art of creating a common theme in your collection and capitalizing on that theme to encourage customer loyalty and sales. Merchandise your work beautifully and it will be easy to understand and identify. It will tell YOUR story!
Today’s post, by master enamelist and jeweler Ricky Frank, is a thought-provoking examination of the “rules” we impose on ourselves in our creative process. Ricky asks you to remember that a rule is just one way in which to do something. It is not the only way. Ask yourself if the rules you adhere to are helping you or creating obstacles.
It’s not too late to join our Incredible WHITE COPPRclay Pinterest Contest! Check out The Studio today to see the what happened when Rio’s blog team got the WHITE COPPRclay bug and had a workshop to create some treasures. Then you can join the Incredible WHITE COPPRclay Contest yourself for a chance to win a fabulous blog spotlight of your jewelry!
One of the most important skills you can nurture and develop as a business owner is the skill of self-promotion through networking! Today, on The Studio, Marlene Richey gives you tips on how you can network to build connections with potential customers and grow your business in the process.
Jewelers, have you considered using a card reader to accept credit card payments from interested customers when you’re on the road? Check out our latest blog post and find out about the great success jeweler Deb Strecansky of Sky Designs has experienced in her business using the Square with her smart phone.
Today, on the The Studio, MariaElena Baca brings us part three of her enameling series. Enameling 103 offers clear step-by-step instructions for properly preparing your metal surface for enamel. Get inspired by today’s post and the entire series, then dive into this fun and colorful technique!
Anodizing is a simple and fun way to add color to your niobium work. What, you don’t work in niobium?? Why not? Niobium is hypoallergenic and naturally silver-gray with an extraordinary capacity to take on color using nothing more than a micro anodizer and a cup of electrolyte.
Rio recently introduced new WHITE COPPRclay to its line of base metal clays, and every clay artist in the building could hardly wait to work with it. After giving him some time to experiment, we cornered Rio Grande metal clay artist and Tech Team member Thomas Flores and asked him what he’s discovered about this exciting new color of COPPRclay. Read about his experiences today at The Studio.
Social media holds many opportunities for promoting your jewelry business, but where do you begin? One effective—and manageable—place to start is to create a business page on Facebook. Millions of people post, like, share, make buying decisions, and see your images and posts on Facebook. Here’s how to gather your own fan base on Facebook, from start to finish.
In this fourth installment of Ashli’s Tumbler Series, she introduces us to Avalon Centrifugal tumblers. Avalon tumblers are easy to operate and provide a remarkably quick and consistent jewelry finish. They also eliminate media impingement (surface deformation or dimpling) that can be caused by certain media in other finishers. Check out this and ALL of Ashli’s tumbler posts to find the right tumbler for your needs!
In Marlene Richey’s first two posts on “Doing a Show,” she helped you apply, be accepted to, and prepare for your first jewelry trade show. In today’s post, she shares the nitty gritty on what you can expect at the show Itself—it’s show time! Marlene has the experience and wisdom to break it down for you! Grab a notebook and get ready to take some notes and then knock some socks off at your first (or your next) big show!
We know it happens. You make beautiful jewelry, and lots of people want it. But not everyone wants to pay for it, so you have to protect it. Fortunately, theft is preventable and Rio Grande carries a number of displays that lock down your treasures in one way or another.