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Business Know-How with Marlene Richey: Merchandising Your Jewelry Designs

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Today, on The Studio, Marlene Richey gives great, concrete advice on how you can merchandise your jewelry designs. Merchandising is the art of creating a common theme in your collection and capitalizing on that theme to encourage customer loyalty and sales. Merchandise your work beautifully and it will be easy to understand and identify. It will tell YOUR story!

Filed Under: Business Know-How

Examining and Challenging Rules in Art Making with Jeweler Ricky Frank

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fish

Today’s post, by master enamelist and jeweler Ricky Frank, is a thought-provoking examination of the “rules” we impose on ourselves in our creative process. Ricky asks you to remember that a rule is just one way in which to do something. It is not the only way. Ask yourself if the rules you adhere to are helping you or creating obstacles.

Filed Under: Designers & Inspiration Tools & Techniques

The Studio Team Gets Their Hands Dirty: Enter Rio’s Incredible WHITE COPPRclay Contest and Join Them!

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It’s not too late to join our Incredible WHITE COPPRclay Pinterest Contest! Check out The Studio today to see the what happened when Rio’s blog team got the WHITE COPPRclay bug and had a workshop to create some treasures. Then you can join the Incredible WHITE COPPRclay Contest yourself for a chance to win a fabulous blog spotlight of your jewelry!

Filed Under: Contests & Competitions

Jewelry Design Options: Mixing COPPRclay and New WHITE COPPRclay

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WCC1

Rio recently introduced new WHITE COPPRclay to its line of base metal clays, and every clay artist in the building could hardly wait to work with it. After giving him some time to experiment, we cornered Rio Grande metal clay artist and Tech Team member Thomas Flores and asked him what he’s discovered about this exciting new color of COPPRclay. Read about his experiences today at The Studio.

Filed Under: Designers & Inspiration Tools & Techniques

Business Savvy: Ten Steps to Facebook Success for Jewelers

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nina-bird

Social media holds many opportunities for promoting your jewelry business, but where do you begin? One effective—and manageable—place to start is to create a business page on Facebook. Millions of people post, like, share, make buying decisions, and see your images and posts on Facebook. Here’s how to gather your own fan base on Facebook, from start to finish.

Filed Under: Business Know-How

Ashli’s Tumbler Series: Top-of-the-Line Jewelry Tumble-Finishing with Avalon

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Avalon11

In this fourth installment of Ashli’s Tumbler Series, she introduces us to Avalon Centrifugal tumblers. Avalon tumblers are easy to operate and provide a remarkably quick and consistent jewelry finish. They also eliminate media impingement (surface deformation or dimpling) that can be caused by certain media in other finishers. Check out this and ALL of Ashli’s tumbler posts to find the right tumbler for your needs!

Filed Under: Tools & Techniques

Business Know-How with Marlene Richey: Doing a Jewelry Trade Show—It’s Show Time!

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bree1

In Marlene Richey’s first two posts on “Doing a Show,” she helped you apply, be accepted to, and prepare for your first jewelry trade show. In today’s post, she shares the nitty gritty on what you can expect at the show Itself—it’s show time! Marlene has the experience and wisdom to break it down for you! Grab a notebook and get ready to take some notes and then knock some socks off at your first (or your next) big show!

Filed Under: Business Know-How
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