Today, on The Studio, Marlene Richey gives great, concrete advice on how you can merchandise your jewelry designs. Merchandising is the art of creating a common theme in your collection and capitalizing on that theme to encourage customer loyalty and sales. Merchandise your work beautifully and it will be easy to understand and identify. It will tell YOUR story!
Have you heard? You can now order your Rio Grande Impressions™ hot foil stamping services online when you order your boxes, totes, pouches, and more! The process is fast, simple, and so convenient—you’re going to love saving time and effort with this new service. Find out more in today’s post on The Studio.
Today’s post, by master enamelist and jeweler Ricky Frank, is a thought-provoking examination of the “rules” we impose on ourselves in our creative process. Ricky asks you to remember that a rule is just one way in which to do something. It is not the only way. Ask yourself if the rules you adhere to are helping you or creating obstacles.
It’s not too late to join our Incredible WHITE COPPRclay Pinterest Contest! Check out The Studio today to see the what happened when Rio’s blog team got the WHITE COPPRclay bug and had a workshop to create some treasures. Then you can join the Incredible WHITE COPPRclay Contest yourself for a chance to win a fabulous blog spotlight of your jewelry!
One of the most important skills you can nurture and develop as a business owner is the skill of self-promotion through networking! Today, on The Studio, Marlene Richey gives you tips on how you can network to build connections with potential customers and grow your business in the process.
Immerse yourself in Rio Grande’s invigorating educational environment during the 2014 Summer Workshop Series, then return to your studio or shop fired up and ready to get back to the bench and create—find out more in today’s post on The Studio!
Jewelers, have you considered using a card reader to accept credit card payments from interested customers when you’re on the road? Check out our latest blog post and find out about the great success jeweler Deb Strecansky of Sky Designs has experienced in her business using the Square with her smart phone.
Today, on the The Studio, MariaElena Baca brings us part three of her enameling series. Enameling 103 offers clear step-by-step instructions for properly preparing your metal surface for enamel. Get inspired by today’s post and the entire series, then dive into this fun and colorful technique!
Anodizing is a simple and fun way to add color to your niobium work. What, you don’t work in niobium?? Why not? Niobium is hypoallergenic and naturally silver-gray with an extraordinary capacity to take on color using nothing more than a micro anodizer and a cup of electrolyte.
Every week or so, Rio Grande posts a call for entries on its Facebook fan page. These quick little contests call for jewelry and art objects that meet various parameters. We’ve asked for everything from filigree jewelry to cloisonné pieces. From PMC pieces to horse-themed jewelry. Take a look at today’s post to learn how you can “get in the jewelry game,” and have your craftsmanship admired by thousands!
Have you ever been disappointed to find that the end product of your jewelry design did not quite live up to what you had envisioned? Consider this: The more techniques you have at your disposal, the more satisfied you’ll be with your results. Rio Grande offers classes that can take your jewelry making to the next level. Read about three such classes coming up in May and then register before they fill up!
Spring is here! Today, on the Studio, Bernadette Bennett shares her tips for dressing up your jewelry with fresh, colorful, spring-inspired packaging!