If you’re a regular reader of The Studio, then you know that we’ve featured dozens of videos over the years. But did you know that all of these videos (and hundreds more!) are on Rio Grande’s YouTube channel? Since 2009, our dedicated in-house video production team has scripted, directed, filmed, edited, and uploaded new, fun, and highly informative jewelry-making videos for you, our customer, to Rio’s channel. In 2013, we added more than 100 videos and reached the 5 million views mark! See a few of our favorites on The Studio today.
Like everyone else in the blogosphere, we spent the last week looking back at 2013. Here at The Studio that involved digging through the hundreds of posts we created over the past year, rereading our favorites and delving into the data to find out which posts our beloved readers (that’s you!) visited the most.
Want to start your own jewelry business but not sure where to start? Have you been running a jewelry business for years, but you could use some skill-sharpening and some fresh ideas to help your business grow? Gain beginning skills and jewelry business knowledge in the Rio Grande Winter Workshop, Smart Tools To Help You Grow Your Business. Read on to learn about the instructors, then register!
We’re sharing our holiday schedule so you can plan ahead—make sure you’ve got your orders placed in plenty of time to make this holiday season a great one!
Social Media is hot, it is growing, and it is changing every day. What does this mean for the jewelry industry? Is it worth investing in such a sprawling, time-consuming endeavor? The answer is Yes! Today, The Studio is thrilled to have a contribution from entrepreneur extraordinaire Nina Cooper of Nina Designs. This is the first in an ongoing series of posts from Nina and we hope that, after reading it, you’ll be inspired to take your business to the next level by diving into social media!
You hear the term “branding” a lot when talking to businesses whether they are large or small. What is your brand? Why is branding important? How can you brand yourself and your business? It is difficult, if not downright impossible, to be a successful entrepreneur anymore unless you have an established brand look, feel, image, logo, marketing materials, and product. Read today’s Business Know-How with Marlene Richey to get the branding nitty gritty and then start building your brand!
Did you know that many of the base metal products offered by Rio Grande are sustainable, made from reclaimed and recycled material? It’s true, and we couldn’t be happier to be able to share that news with other jewelry-makers who care, as we do, about this issue. Take a look at today’s post to find out more!
In this second installment of Ashli’s Tumbler Series, Ashli shares her favorite things about Rotary Tumblers. Rotary tumblers are a great, economical way to mass-process jewelry and eliminate the need to work parts individually. They are excellent for burnishing jewelry in hard-to-reach areas, burnishing metal clay creations, removing tarnish from most jewelry, as well as performing abrasive cut-down and polishing processes. Rotary tumblers are simple to use and create some remarkable jewelry finishes with far less effort.
Until now, jewelers sometimes found working with rhodium plating solutions to be challenging because of the fairly precise settings needed to ensure a crisp, bright-white, professional result. But, have you heard? Legor® and MIDAS® have combined their expertise in metals and plating, respectively, to create a rhodium plating solution that makes the plating process far easier while delivering results that are brighter, whiter and more dependable.
There are dozens of ways that you can promote your products, or yourself as an artist, without all the technical mumbo jumbo that most people associate with search engine marketing. Today, on The Studio, Rio marketing genius Arien Gessner shows you a great option that is ideal for selling jewelry—Google Merchant Center.
There are five distinct categories for jewelry makers who generate income from their skills. Once you have an instinct for which segment of the jewelry industry best defines your work, then you will know which shows to enter, what periodicals you should be reading or advertising in, what market is best suited for you, and what to expect from the market and your customers. In today’s helpful post, Marlene continues to share business know-how and wisdom. What category do you belong in? How will this knowledge change your business?
Shine up your jewelry pieces quickly and easily using a magnetic finisher. Did you know a magnetic finisher takes half the time of a traditional rotary tumbler with stainless steel shot? Magnetic finishers are extremely fast and efficient, offer a great way to remove tarnish and other soils, contaminants, and debris that may be caught in recesses, details, undercuts and other hard-to-reach areas of your work. They are also a simple way to create a shiny finish.