A 2013 Forbes survey found that “those customers who had customized a product online engaged more with the company. They visited its website more frequently, stayed on the page longer and were more loyal to the brand.” How can you, as a jeweler, tap into this craving for personalized goods? Read on and consider the myriad ways you can tap into this trend and make things personal!
Today, on The Studio, Marlene Richey introduces part one of a larger series about how to get your jewelry in the spotlight by developing a comprehensive marketing plan. Who is your target market? How do you intend to reach them? Start thinking about these questions and more and with Marlene’s expertise you’ll learn how to get the biggest return on your marketing investment.
Imagine welding posts to dozens of your earring designs in mere minutes. Imagine making instant repairs to tie-tacs, post earrings, scatter pins, and more in seconds. Your production efficiency—and customer satisfaction—just went through the roof! Read on to learn about how to use the RazzaWeld Hand-Held Fusion Welding System to do all this and more.
Ribbon is a simple and easy way to elevate your customer’s experience. It’s a lovely little touch that conveys kindness, leaves a lasting impression, and won’t require a huge investment of time. Today’s post gives you some ideas for using ribbon in creative ways to add a bit of flourish to every package that walks out the door.
If you work in the jewelry world, you are potentially a security risk, even if you work with non-precious materials. Today, Marlene Richey shares a list of 15 simple tips that will decrease your risk and increase your awareness. Her tips allow you to be security-savvy and take precautions to protect yourself and your work.
Today we present the second in our series of four posts about fall 2014 jewelry trends. By contrast with classic pearls, which we featured as our inaugural trend, today’s post switches gears and explores the pearl’s counterpoint: an edgier, darker look that was just as popular on the fall runways. We’re calling it “Underworld,” and we think you’re going to like it.