What place does hand-rendering your designs have in a jeweler’s process? Can putting pencil to paper really benefit a jeweler in the digital age? Jewelry designer Rémy Rotenier believes that hand-drawn designs help jewelers and designers connect with clients, plot out new designs, and encourage sales in retail settings. He has taught the art of hand-rendering jewelry for years and now, thanks to his new two-course instructional DVD series, you can learn from him too!
Today, on The Studio, Marlene Richey brings us part two of her Marketing Plan Series. She shares concrete advice about how to begin your plan, set attainable goals, assess your success, and remain nimble by regularly reworking your plan. With Marlene’s expert advice you’ll learn how to get the biggest return on your marketing investment.
Jayne Redman’s new class at Rio Grande’s 2015 Winter Workshop, held January 25–30, is Making Multiples: Blanking Dies and Pattern Development. During the class, Jayne will teach students the process of making and using a blanking die from start to finish, in the process teaching them how to save countless precious hours they would otherwise spend individually sawing components.
Each year we look back over the landscape of articles we wrote and try to pinpoint five of our readers’ favorites: The ones that drew the most eyes, the ones you spent the most time with, the ones that generated the most interest on social media. And each year, after Google has finished crunching the numbers for us, we are surprised and delighted to discover the five that made the cut. Here they are, Studio readers, your top five posts of 2014!
Today, on The Studio, Marlene Richey introduces part one of a larger series about how to get your jewelry in the spotlight by developing a comprehensive marketing plan. Who is your target market? How do you intend to reach them? Start thinking about these questions and more and with Marlene’s expertise you’ll learn how to get the biggest return on your marketing investment.
Ribbon is a simple and easy way to elevate your customer’s experience. It’s a lovely little touch that conveys kindness, leaves a lasting impression, and won’t require a huge investment of time. Today’s post gives you some ideas for using ribbon in creative ways to add a bit of flourish to every package that walks out the door.