Seasonal trends can be hard to nail down and staying on top of them is a daunting task for a jeweler busy at the bench. But, like it or not, trends will drive your customers’ behavior, and having your hammer on their pulse can translate directly into sales. Today, on The Studio, see four of the fall season’s biggest trends and bring them from the catwalk to your jewelry bench.
Jim Lawson was at Rio Grande last week to teach a photography class during our Summer Workshop Series. He sat down with us to talk about the difficulties of photographing jewelry and to share 10 easy tips from his class to help novice photographers start taking beautiful shots of their work.
What’s the single biggest thing you can do to grow your jewelry business in the next year? Develop a business plan. We know, we know. It sounds like a daunting proposition. But it doesn’t have to be. In today’s post, Jewelry business maven Marlene Richey breaks down the process and offers a template that’ll get you started on your plan.
Today, on the The Studio, MariaElena Baca brings us the final chapter of her enameling series. In Enameling 104 you’ll learn the differences between lead-free and lead-bearing enamels, you’ll get step-by-step instructions for how to wash your enamels, and you’ll watch a video featuring expert enamelist, Ricky Frank. Get inspired by today’s post and the entire series, then dive into this fun and colorful technique!
Packaging is a big deal. Your customers are busy and their hearts smile when they see their purchase professionally wrapped and ready to hand over to its lucky recipient. If you have a packaging plan and plenty of supplies on hand, you’ll easily maintain an orderly packaging operation for your jewelry business. Today, on The Studio, get five creative and practical packaging ideas that’ll leave a lasting impression.
The best way to keep your tools in excellent working condition is to perform periodic maintenance. Although this is common sense, it is often the most neglected task. Today, on The Studio, Tim Sheriff of Swanstrom Tools shares great tips for maintaining cutting edges on both your Swanstrom Disc Cutter and your Swanstrom Super-Flush Cutters. This is a must see for maintenance of some of your favorite tools!
Today, on The Studio, Marlene Richey talks about the power of providing exceptional customer service. What outstanding customer service experience have you had recently and how did it make you feel? How can your service create a lasting positive memory for your customer? Remember, “The customer’s perception is your reality”!
Forming, riveting, raising, chasing, goldsmith’s, texturing—so many hammers for jewelers to use (the list goes on and on)! Here at Rio, we L-O-V-E hammers. We love them so much that we stock well over 100 hammers and hammer kits. With such a wide range of choices, how do you know which hammer or mallet to use? Today’s post on The Studio will take some of the mystery out of hammers and show you the exciting array of hammer resources available on Rio Grande’s website!
Today, on The Studio, Marlene Richey gives great, concrete advice on how you can merchandise your jewelry designs. Merchandising is the art of creating a common theme in your collection and capitalizing on that theme to encourage customer loyalty and sales. Merchandise your work beautifully and it will be easy to understand and identify. It will tell YOUR story!