Today, on The Studio, Marlene Richey gives great, concrete advice on how you can merchandise your jewelry designs. Merchandising is the art of creating a common theme in your collection and capitalizing on that theme to encourage customer loyalty and sales. Merchandise your work beautifully and it will be easy to understand and identify. It will tell YOUR story!
tips & tricks
Dig into the history of Argentium Silver by listening to this fascinating podcast from Middlesex University in England where inventor Peter Johns taught, researched and worked with metal alloys. Get the story behind the miracle metal in today’s post on The Studio!
Stone setting is hard work. To master the necessary skills you’ll need precision, patience, and plenty of practice. Blaine Lewis, widely recognized as the premier diamond-setting instructor in the U.S. today, understands this and invented TrendSetter Wheels which allow students to repeatedly set stones without setting up an individual mounting for each stone. Learn more about Blaine’s genius Trendsetter Wheels today on The Studio.
See one. Do one. There’s nothing like learning from a pro when it comes to setting gemstones. Through his videos and DVDs, Blaine Lewis teaches you one-on-one how to use your burs with precision while setting gemstones. Learn this and a whole lot more about how to set stones like a pro. Get started in today’s post at The Studio!
One of the most important skills you can nurture and develop as a business owner is the skill of self-promotion through networking! Today, on The Studio, Marlene Richey gives you tips on how you can network to build connections with potential customers and grow your business in the process.
Jewelers, have you considered using a card reader to accept credit card payments from interested customers when you’re on the road? Check out our latest blog post and find out about the great success jeweler Deb Strecansky of Sky Designs has experienced in her business using the Square with her smart phone.
Today, on the The Studio, MariaElena Baca brings us part three of her enameling series. Enameling 103 offers clear step-by-step instructions for properly preparing your metal surface for enamel. Get inspired by today’s post and the entire series, then dive into this fun and colorful technique!
Anodizing is a simple and fun way to add color to your niobium work. What, you don’t work in niobium?? Why not? Niobium is hypoallergenic and naturally silver-gray with an extraordinary capacity to take on color using nothing more than a micro anodizer and a cup of electrolyte.
Rio recently introduced new WHITE COPPRclay to its line of base metal clays, and every clay artist in the building could hardly wait to work with it. After giving him some time to experiment, we cornered Rio Grande metal clay artist and Tech Team member Thomas Flores and asked him what he’s discovered about this exciting new color of COPPRclay. Read about his experiences today at The Studio.
In Marlene Richey’s first two posts on “Doing a Show,” she helped you apply, be accepted to, and prepare for your first jewelry trade show. In today’s post, she shares the nitty gritty on what you can expect at the show Itself—it’s show time! Marlene has the experience and wisdom to break it down for you! Grab a notebook and get ready to take some notes and then knock some socks off at your first (or your next) big show!
In part two of The Studio’s enameling series, MariaElena Baca sheds light on the choice between using a kiln or a torch to fire your enameled pieces. What are the differences between these two enameling methods? What criteria should you use to decide which method is best for you? Enameling 102 covers these questions and more. Come take a look and consider expanding your skills by taking an upcoming enameling class with the incomparable Ronda Coryell!
In Part Two of Marlene Richey’s multi-part series on “Doing a Show,” she helps you prepare for your first big wholesale or retail show! Good preparation is key to a great outcome and Marlene has the experience and wisdom to break it down for you! Grab a notebook and get ready to take some notes and then knock some socks off at your first (or your next) big show!