A 2013 Forbes survey found that “those customers who had customized a product online engaged more with the company. They visited its website more frequently, stayed on the page longer and were more loyal to the brand.” How can you, as a jeweler, tap into this craving for personalized goods? Read on and consider the myriad ways you can tap into this trend and make things personal!
Seasonal trends can be hard to nail down and staying on top of them is a daunting task for a jeweler busy at the bench. But, like it or not, trends will drive your customers’ behavior, and having your hammer on their pulse can translate directly into sales. Today, on The Studio, see four of the fall season’s biggest trends and bring them from the catwalk to your jewelry bench.
All the world’s your jewelry-making oyster when you have a drill press in your studio. It can transform the materials you are able to incorporate into your work, allowing you to turn any stone, shell, or piece of beach glass that catches your eye into a potential element in your next design. On The Studio today, find inspiration, tips, videos, and other great resources that will have you drilling your own found jewelry today!
Mother’s Day is right around the corner! Are you looking for a boost in sales? Need ideas? Personalized pendants, rings, and bracelets for moms and grandmas are still a leading trend. And Rio has the supplies you need to stamp it with love for Mother’s Day. Here are a few items that’ll get you started on a stamping trend, and just in time for Mom’s special day.
Today, on The Studio, we’re sharing three necklace projects from Rio’s Winter Fashion Trends Project page. These necklaces hearken back to the black and white style of the Roaring ’20s. In long lengths, they swing on dancers, sway in casual conversation, and accentuate the neck of the wearer, already fashionably exposed by the short, sassy bob hairstyle of the era. Be inspired by these and ALL the projects on our Fashion Trends webpage and see where they take your own designs!
We’d like to invite you to our new Fashion Trends page for some inspiration this holiday season, and introduce a couple of our hottest new projects on The Studio today. We’re thinking crystals, swank, sophisticated fun, and jazz that drapes around your neck and dangles from your ears. We hope that you and your customers enjoy them, and that you can use them as a creative springboard for your own line.