Each year we look back over the landscape of articles we wrote and try to pinpoint five of our readers’ favorites: The ones that drew the most eyes, the ones you spent the most time with, the ones that generated the most interest on social media. And each year, after Google has finished crunching the numbers for us, we are surprised and delighted to discover the five that made the cut. Here they are, Studio readers, your top five posts of 2014!
A 2013 Forbes survey found that “those customers who had customized a product online engaged more with the company. They visited its website more frequently, stayed on the page longer and were more loyal to the brand.” How can you, as a jeweler, tap into this craving for personalized goods? Read on and consider the myriad ways you can tap into this trend and make things personal!
Here at Rio Grande, one of our favorite places to go in search of inspiration and new ideas is museums. All that creative genius gathered in one place just makes us want to make something. Luckily for jewelers, there are a bevy of jewelry-focused exhibits this fall. From masterpieces steeped in centuries of tradition to the knife’s edge of avant-garde, there’s a treasure trove of inspiration for just about every type of jewelry admirer. These exhibits spark our creativity and we think they’ll spark yours too!
Today we present the second in our series of four posts about fall 2014 jewelry trends. By contrast with classic pearls, which we featured as our inaugural trend, today’s post switches gears and explores the pearl’s counterpoint: an edgier, darker look that was just as popular on the fall runways. We’re calling it “Underworld,” and we think you’re going to like it.
PMC® Flex™, the latest innovation in metal clay from Mitsubishi Materials, gives you the luxury of time. Take your time as you work, roll, cut, shape this fine silver metal clay. The clay feels and behaves like other PMC varieties, it just lets you take advantage of a much longer working time—weeks, if need be! Find out more in the latest post at The Studio, Rio Grande’s blog.
With an Orion pulse arc welder you can fabricate everything from small jewelry pieces to larger hollowware works, make repairs without the mess of solder, and join dissimilar metals. Learn more by checking out a recent blog post from our friends over at Metalwerx Studio and, if you’re in Massachusetts later this month, learn to pulse arc weld at Metalwerx with our very own Sessin Durgham!
According to the Spring 2015 Pantone Color Report, there’s a move toward the cooler and softer side of the color spectrum. Jewelers can and should use the report as a reference tool. Whether selecting a bead or enamel shade for a single piece or choosing a display or packaging theme for the entire season, it is helpful to know the palette consumers will be looking for in the coming months. Check out our Pantone-inspired picks!
Seasonal trends can be hard to nail down and staying on top of them is a daunting task for a jeweler busy at the bench. But, like it or not, trends will drive your customers’ behavior, and having your hammer on their pulse can translate directly into sales. Today, on The Studio, see four of the fall season’s biggest trends and bring them from the catwalk to your jewelry bench.
Dig into the history of Argentium Silver by listening to this fascinating podcast from Middlesex University in England where inventor Peter Johns taught, researched and worked with metal alloys. Get the story behind the miracle metal in today’s post on The Studio!
Rio’s new TurnAbout™ Wire and Block Displays offer durability, versatility, and a pleasing-to-the-eye design. Check out The Studio today, to see how they can showcase your work!
Jewelers, have you considered using a card reader to accept credit card payments from interested customers when you’re on the road? Check out our latest blog post and find out about the great success jeweler Deb Strecansky of Sky Designs has experienced in her business using the Square with her smart phone.
Wedding season is almost upon us. And while diamonds are usually the darlings of the jeweler’s bench during this time of year, more and more couples are requesting sapphires, rubies, topaz, and other colored stones for their engagement rings. Will your work reflect this colorful trend? Check out The Studio today to get inspired!